Kolkata, March 7, 2026: Marking International Women’s Day, Dabur India Limited has unveiled a new campaign for its popular juice brand Réal titled “Keep It Réal.” The campaign aims to empower women by addressing the often-unspoken challenge of self-doubt and celebrating the authenticity of their journeys.
Moving away from conventional celebratory narratives, the campaign focuses on the internal struggles many women face—the quiet yet persistent voice of the “inner critic.” Through this initiative, Réal highlights that despite moments of doubt, a woman’s love for her family, work, and herself ultimately becomes her greatest strength.
Speaking about the initiative, Mayank Kumar, Vice President – Marketing at Dabur India Limited, said the campaign is rooted in authenticity and aims to celebrate not just achievements but also the real journey behind them, including challenges and moments of uncertainty.
As part of the campaign, Réal has also launched “Real Conversations,” a series of candid dialogues featuring women from diverse backgrounds. The initiative highlights the realities of modern life, including “The Juggle”—the constant pressure women face to balance personal and professional responsibilities while striving for perfection.
Monisha Prasher, GM – Marketing (Foods) at Dabur India Limited, noted that the campaign provides a platform for open and honest conversations about self-doubt, resilience, and the strength that comes from passion and care.
Through “Keep It Réal,” the brand seeks to inspire women to embrace their authentic selves and recognise that their dedication, courage, and compassion are far more powerful than moments of hesitation. The campaign underscores the idea that when women stay true to themselves, they inspire others around them.
