Kolkata: In a first for the Indian beverage industry, ITC Foods has introduced B Natural Coconut Cola, an innovative drink that combines the hydrating goodness of coconut water with the classic fizz and flavour of cola. Designed for consumers seeking healthier refreshment options without compromising on taste, the launch marks the creation of an entirely new beverage category in India.
Built around the proposition “Refreshingly Simple,” B Natural Coconut Cola contains Zero Caffeine, Zero Added Sugar, and just 9 kcal per serving, offering a lighter alternative to conventional carbonated beverages. The product is aimed at modern consumers who are increasingly looking for drinks that balance indulgence with wellness.
The launch reflects ITC Foods’ focus on consumer-driven innovation and its ability to identify emerging market trends. By blending coconut water with the familiar taste of cola, the company has introduced a differentiated product that addresses the growing demand for refreshing, better-for-you beverages.
Speaking on the launch, Vivek Kookkal, Vice President and Business Head – Dairy and Beverages, Foods Division, ITC Ltd, said the idea behind Coconut Cola was inspired by a simple consumer insight—that indulgence does not have to be complicated. He added that the product offers a refreshingly simple beverage experience by combining the beloved taste of cola with the natural goodness of coconut water.
The beverage has been developed in collaboration with ITC’s Product Development and Life Sciences & Technology Centre (LSTC) teams, ensuring that the formulation delivers a satisfying cola experience while maintaining its wellness-focused credentials.
B Natural Coconut Cola is now available in a 250 ml can priced at ₹60 and will be rolled out across leading retail outlets and quick commerce platforms in major metro cities, including Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Pune, Ahmedabad, and Kolkata.
