Kolkata: has expanded its confectionery portfolio with the launch of Ultra Mintz, a premium sugar-free mint designed to meet the growing demand for sophisticated, on-the-go refreshment. The new offering aims to deliver a refined and long-lasting freshness experience through bold flavours and contemporary packaging.
Speaking on the launch, Subash Balar, Vice President and Business Head – Chocolates, Coffee & Confectionery and NCD, Foods Division, said that consumers are increasingly seeking premium confectionery products that combine convenience, quality, and a superior experience. He added that Ultra Mintz reflects ITC’s commitment to innovation and expansion into high-growth consumer segments.
Available in two variants — Strong Peppermint and Sensational Strawberry — Ultra Mintz offers a refreshing flavour profile packed in a sleek and stylish tin. The product is positioned as a convenient companion for consumers looking to stay fresh and confident between meetings, after meals, or while on the move.
Priced at ₹150, Ultra Mintz is currently available on leading quick-commerce platforms and at select retail outlets across the country.
