Brand Targets 35 Stores in West Bengal; Plans to Open 5–7 New Stores Across the Eastern Region in the Coming Months
Kolkata, September 9, 2026: CaratLane, a Tata Product and one of India’s leading omnichannel jewellery brands, has launched its new flagship store in Gariahat, one of Kolkata’s prominent commercial hubs. The new store marks another significant step in the brand’s retail expansion across Eastern India.
Designed with a strong localised approach, the three-storey flagship store incorporates regional elements into its design, décor and overall ambience, reflecting the distinct aesthetic and preferences of Kolkata. The store brings CaratLane’s contemporary jewellery collections and omnichannel shopping experience closer to consumers, offering a wide range of jewellery for everyday wear, gifting and special occasions.
The store was inaugurated with the traditional coal-breaking ceremony, symbolising the beginning of a new store and the arrival of prosperity and good fortune. With more than 388 stores across India, including 69 stores in the Eastern Region, the Gariahat outlet is among CaratLane’s flagship stores nationally.
In West Bengal, CaratLane currently operates 31 stores across 11 cities and plans to expand its network to 35 stores as part of its long-term growth strategy for the state.
Speaking at the launch, Saumen Bhaumik, Managing Director, CaratLane, said that Kolkata is a key market for the brand, driven by strong cultural roots and growing consumer interest in contemporary jewellery designs. He added that the Gariahat flagship store, with its regional design elements, represents an important milestone in the company’s expansion journey across West Bengal and Eastern India.
CaratLane has recently unveiled two new collections, Kaashika and Polki, showcased by brand ambassador Yami Gautam Dhar. To strengthen its engagement with younger consumers, the brand has also partnered with actor Ashlesha Thakur, following the launch of Shaya Diamonds and its contemporary everyday 9kt gold jewellery collection.
The brand recorded a strong 42% growth in Q1 FY27, accompanied by a 28% increase in buyers. Building on this momentum, CaratLane plans to open 5–7 new stores across the Eastern Region over the coming months.
As part of its broader FY27 growth strategy, the brand is targeting the addition of 40–50 new stores across India. The expansion will be supported by continued investments in its retail network, product portfolio and omnichannel capabilities.
The launch of the Gariahat flagship store reflects CaratLane’s larger vision of making contemporary jewellery more accessible to consumers across India while strengthening its retail presence in high-potential markets.
