17 ,November 2025 :
Lenskart has announced the India launch of Barcelona-based youth eyewear brand Meller, alongside unveiling a new creative partnership with global pop-culture giant Popmart, known worldwide for its iconic character Labubu. These developments reinforce Lenskart’s ambition to build a modern Global House of Eyewear Brands and position the company as a leading centre for contemporary eyewear design.
The Popmart x Lenskart eyewear collection is set to debut in Singapore—online and in select stores—from the first week of December. The collection will feature collectible, character-driven designs crafted for consumers who favour expressive, playful, and culturally resonant fashion accessories.
This partnership adds to Lenskart’s growing portfolio of cultural collaborations, which already includes global favourites such as Harry Potter, Hello Kitty, Pokémon, Dragon Ball Z, Superman, and Batman. These associations are helping the brand broaden its appeal through design-led storytelling and deep engagement with fandom culture and emerging youth subcultures.
Founded in Barcelona, Meller has emerged as one of Europe’s most influential D2C eyewear brands, recognised for its bold silhouettes, street-culture-inspired palettes, and fashion-forward aesthetic. With a community of over 700,000 followers, and strong traction across Europe and the U.S., Meller resonates with young consumers seeking distinctive, design-led eyewear.
In India, Meller will now be available across Lenskart’s retail network and online channels via the Lenskart app and website. The brand will initially roll out to around 500 curated stores, selected using GeoIQ intelligence to tap high fashion-affinity catchments.
Through brands like Meller, John Jacobs, Owndays, and collaborations with Popmart, Dragon Ball Z and Harry Potter, Lenskart continues to expand its premium portfolio, aligning with the tastes of the new generation of global customers. Each brand contributes a unique design identity and caters to diverse lifestyle segments within the broader eyewear category. Lenskart has also partnered with lens-technology leaders Tokai and Rodenstock to strengthen its optics offering.
“Our customers inspire every decision we make. They seek global design, individuality, and brands that feel authentic,” said Peyush Bansal, Co-founder & CEO, Lenskart. “Meller’s bold aesthetic and strong community make it a wonderful addition to our House of Brands. And through creative partnerships like Popmart, we hope to bring moments of play, imagination and collectability into eyewear.”
He added, “By bringing together brands like John Jacobs, Owndays and now Meller, alongside collaborations such as Popmart, our goal is to offer customers more choice and better experiences. We see ourselves as an enabler for the next generation of eyewear brands — providing the platform and capabilities for them to reach more people and unlock their potential.”
Powered by Lenskart’s distribution scale, full-stack supply chain, design ecosystem, and advanced technology capabilities, partner brands gain the ability to grow meaningfully across markets and reach new audiences.
As the global eyewear industry evolves, multi-brand platforms continue to shape consumer preferences. With its expanding House of Brands, Lenskart aims to champion the next wave of expressive, design-led eyewear brands and cultural collaborations worldwide.
