Mumbai | July 28, 2026: Mahendra Singh Dhoni has been appointed as the Brand Ambassador of Malabar Gold & Diamonds, marking the beginning of a long-term partnership focused on the brand’s philosophy of “The Responsible Jeweller.” The collaboration aims to strengthen consumer trust by promoting transparency, ethical sourcing, quality assurance and customer-first business practices.
Recognised as the world’s fourth-largest jewellery retailer, Malabar Gold & Diamonds said the partnership comes at a time when consumers are increasingly seeking authenticity, accountability and confidence in their purchases. Through its “The Responsible Jeweller” initiative, the company has reaffirmed its commitment to ethical sourcing, transparent pricing, responsible manufacturing and trusted quality across the jewellery value chain.
The company’s customer-centric Malabar Promises framework includes 100% BIS Hallmarked jewellery, 28 quality checks for every natural diamond, transparent pricing with no hidden charges, guaranteed buyback, lifetime maintenance, complimentary insurance, best-value exchange programmes and responsible sourcing practices, enabling customers to make informed purchasing decisions with confidence.
MS Dhoni, the only captain in international cricket history to lead India to victory in all three ICC white-ball tournaments, said the association reflects shared values of trust, consistency and responsibility. He added that Malabar Gold & Diamonds’ unwavering commitment to transparency and customer confidence made the partnership meaningful for him.
Commenting on the association, Malabar Group Chairman M.P. Ahammad said today’s consumers expect more than quality products—they seek transparency, authenticity and confidence from the brands they choose. He noted that Dhoni’s integrity, discipline and consistency perfectly align with the company’s values and vision.
The campaign will be launched through one of Malabar Gold & Diamonds’ largest integrated marketing initiatives, spanning television, print, digital, social media, radio, cinema, outdoor advertising, retail experiences and owned platforms, reaching consumers across more than 450 stores worldwide.
