Kolkata, April 20, 2026: Malabar Gold & Diamonds, one of the world’s leading jewellery retailers, has unveiled its East India-focused festive collection ‘Chitrangi’ to celebrate Akshaya Tritiya, offering regionally inspired designs and exclusive discounts across West Bengal, Odisha, and Jharkhand.
Recognised as an auspicious occasion symbolising prosperity, new beginnings, and lasting value, Akshaya Tritiya continues to drive strong consumer sentiment for gold purchases. Aligning with this cultural significance, the brand has introduced a thoughtfully curated collection that blends heritage craftsmanship with modern aesthetics.
The Chitrangi collection draws inspiration from the rich cultural and artistic traditions of Eastern India. Its design elements reflect temple architecture, traditional alpana motifs, and the flowing forms of the shankh, all deeply rooted in the visual identity of Bengal and Odisha. The collection stands out for its intricate craftsmanship, balanced proportions, and detailed surface artistry, translating regional heritage into wearable contemporary jewellery.
Designed for versatility, the collection complements both traditional attire such as sarees and handlooms, as well as modern wardrobes. Each piece focuses on refined craftsmanship and everyday wearability, catering to evolving consumer preferences while preserving cultural authenticity.
Speaking on the occasion, M. P. Ahammed, Chairman of Malabar Group, said that Akshaya Tritiya holds deep cultural relevance, particularly in regions where jewellery is closely associated with tradition and long-term investment. He noted that the Chitrangi collection reflects Eastern India’s artistic identity while remaining aligned with contemporary tastes.
To enhance the festive buying experience, the company is offering up to 30% off on making charges for gold, uncut, and gemstone jewellery, along with up to 30% off on diamond value. These limited-period offers are valid until April 20.
Customers can also take advantage of advance booking options with price protection benefits, allowing them to plan their purchases ahead of the festival.
The brand continues to reinforce its customer assurance framework, which includes transparent invoicing with detailed weight break-ups, 100% HUID-hallmarked gold, certified diamonds, and a ‘One India One Gold Rate’ policy ensuring uniform pricing nationwide. Additional benefits include lifetime maintenance, guaranteed buyback, and 100% exchange value on gold jewellery.
With the launch of Chitrangi, Malabar Gold & Diamonds aims to strengthen its presence in Eastern India by combining regional craftsmanship with trusted retail practices, catering to the evolving preferences of customers across the region.
