Kolkata, September 30, 2026: Dabur India Limited has launched its new initiative, ‘Hajmola Masti Ki Pathshala’, aimed at encouraging children to embrace physical activity, sports and a healthier lifestyle through engaging and entertaining activities.
The campaign was recently held at Titagarh Madhyamik Pour Balika Vidyalaya (Higher Secondary), Kolkata, as part of a larger programme planned across West Bengal and Uttar Pradesh. The event was attended by Dinesh Kumar, Manager – Corporate Communication, Dabur India Limited, and Soma Bhattacharya, Teacher In Charge, Titagarh Madhyamik Pour Balika Vidyalaya.
The initiative will reach 550 schools across 20 major cities, with the objective of engaging more than 2.5 lakh students. The programme combines fun games and educational activities designed to encourage children to overcome inactivity and develop an interest in sports and regular physical movement.
As part of the campaign, health and fitness experts will also conduct dedicated sessions for students, parents and teachers. These sessions will highlight the role of regular physical activity in children’s overall development, including concentration, metabolism and healthy digestion.
Shri Ram Padmanabhan, Director – Marketing, Dabur India Limited, said the initiative aims to bring together fun and fitness while encouraging children to spend more time participating in sports and physical activities.
Speaking at the event, Soma Bhattacharya, Teacher In Charge, highlighted the importance of physical activity not only for physical fitness but also for children’s mental and emotional well-being. She noted that regular movement can support cognitive functions such as concentration and memory, while sports can also help children manage stress in an increasingly screen-oriented environment.
Prabal Walia, Category Head – Healthcare OTC, Dabur India Limited, said the campaign goes beyond brand promotion and focuses on children’s holistic wellness. He added that the initiative seeks to build a culture where sports and fitness become an integral part of everyday education.
Through Hajmola Masti Ki Pathshala, Dabur aims to encourage children to enjoy sports, remain physically active and develop healthy habits as part of their everyday lives.
