Kolkata, October 2026: YES BANK has launched ‘YES vibez’, an exclusive savings bank account designed especially for Generation Z, India’s young, ambitious and digitally connected generation. The new offering aims to make everyday banking smarter, more rewarding and aligned with the evolving lifestyle, financial habits and digital expectations of young customers.
Designed for young creators, entrepreneurs, travellers and professionals, YES vibez combines banking convenience with attractive lifestyle and financial benefits. The account offers zero service charges, onboarding benefits worth up to ₹22,000, and a free Demat and trading account with YES Securities, including zero brokerage for the first year. Customers can also enjoy debit card cashback of up to ₹12,000, UPI merchant transaction rewards of up to ₹3,000, along with exclusive entertainment, movie and dining benefits.
The offering also features a range of premium debit cards with benefits tailored to different customer segments. The YES BANK Reflection Debit Card allows customers to personalise their card with their preferred display picture, while the YES BANK HealthFit Debit Card provides wellness-focused benefits, including gym access, health assessments and pharmacy offers. Additionally, customers can access a first-year-free, fixed-deposit-backed credit card to help build their credit scores responsibly.
Speaking on the launch, Mr. Dheeraj Sanghi, Country Head – Retail Liabilities, Fee and Business Banking, YES BANK, said that customer-centricity, supported by digital and technology-led innovation, remains central to the bank’s strategy. He added that YES vibez has been specially developed to meet the expectations of today’s digital-first generation, making banking easier, smoother and more rewarding while encouraging responsible financial habits from an early stage of their careers.
With the launch of YES vibez, YES BANK aims to strengthen its engagement with young customers through a banking proposition that reflects their individuality, ambitions and changing lifestyles. From receiving their first salary to launching a startup or turning a passion project into a full-time career, YES vibez seeks to support a generation that believes in creating its own path.
