
iPhone 17 Pro Prices Slashed, Starting at ₹69,990
National, September 2026: Croma, India’s leading omni-channel electronics retailer from the Tata Group, has announced that pre-bookings for the iPhone 18 Pro and iPhone 18 Pro Max are now open across the country.
Customers can pre-book Apple’s latest Pro models through Croma stores, croma.com, the Tata Neu app and BigBasket, with an exclusive exchange bonus of up to ₹12,000 available at Croma.
The new iPhone Pro line-up features Apple’s latest advancements in performance and photography, including the A20 Pro chip, Apple’s in-house C2 wireless modem and a new 48MP Fusion main camera with a physical variable aperture.
Pre-bookings are available across 560+ Croma stores in more than 200 cities, along with Croma’s digital platforms.
iPhone 18 Pro Pre-Booking Details
Customers can pre-book the iPhone 18 Pro or iPhone 18 Pro Max at Croma stores for ₹5,000. Pre-bookings made through croma.com, Tata Neu and BigBasket require full payment.
Customers can also avail themselves of an exclusive exchange bonus of up to ₹12,000 at Croma.
Alongside the new iPhone line-up, customers can pre-book the Apple Watch Series 12, Apple Watch Ultra 4 and AirPods at Croma stores for ₹2,000. Pre-bookings through croma.com, Tata Neu and BigBasket require full payment.
iPhone 17 Pro Now Available at ₹69,990
Croma is also offering attractive prices on the existing iPhone 17 Pro and iPhone 17 Pro Max, giving customers an opportunity to purchase a Pro model at significantly reduced prices.
The iPhone 17 Pro 256GB is available at participating Croma stores for ₹69,990*, while the 512GB variant is priced at ₹88,490*.
Customers can avail the offer through:
- Up to ₹4,000 bank cashback on select credit cards
- Exchange of an old iPhone 15 Pro for up to ₹44,500, depending on model and condition
- An additional ₹12,000 exchange bonus
The iPhone 17 Pro is also available on croma.com from September 15, at ₹1,26,490* for 256GB and ₹1,45,990* for 512GB, inclusive of ₹4,000 bank cashback.
iPhone 17 Pro Max Offers
The iPhone 17 Pro Max 256GB is available at Croma stores for ₹74,990*, while the 512GB variant is priced at ₹94,990*.
Customers can avail the offer through:
- Up to ₹4,000 bank cashback on select credit cards
- Exchange of an old iPhone 15 Pro Max for up to ₹53,000, depending on model and condition
- An additional ₹12,000 exchange bonus
The iPhone 17 Pro Max is also available on croma.com from September 15, at ₹1,39,990* for 256GB and ₹1,59,990* for 512GB, inclusive of ₹4,000 bank cashback.
Croma Focuses on a Seamless Pro Upgrade Experience
Commenting on the announcement, a spokesperson at Infiniti Retail Ltd. said that the launch of a new iPhone Pro series generates strong customer anticipation, while consumers increasingly seek a simple and seamless way to secure their preferred device.
The spokesperson added that Croma’s nationwide store network and digital platforms are designed to simplify the entire journey—from selecting the right model and exchanging an existing device to completing the purchase.
The company also highlighted the continued availability of the iPhone 17 Pro and iPhone 17 Pro Max at attractive prices, allowing customers to choose a Pro model according to their preferences and budget.
With a presence across 560+ stores in more than 200 cities, Croma continues to expand its omni-channel technology retail experience, offering customers access to the latest devices, services and purchase options.
Terms and conditions apply. Exchange value and offers are subject to applicable terms, device condition, model and eligibility.

