Kolkata: With a vision to ensure better value for Indian farmers while delivering quality food products to consumers, Zenvia International Pvt. Ltd. has officially launched its new food brand ‘NECTRIN’ in Kolkata. The brand was unveiled at a “Meet-the-Press & Official NECTRIN Launch” event held at the Press Club, Kolkata.
‘From Farm to Home’ – Building a Bridge Between Farmers and Consumers
Speaking at the launch, Gautam Rai, Director, Zenvia International Pvt. Ltd., highlighted the challenges faced by farmers in getting fair value for their produce. He said that mangoes, tomatoes and chillies are not merely crops but represent a farmer’s year-long hard work and the future of their family.
NECTRIN aims to address these challenges through modern food processing and strong market linkages, transforming agricultural produce into value-added food products and connecting farmers with wider markets.
“From Farm to Home is not just a tagline; it is a bridge of trust between the farmer and the consumer,” said Gautam Rai.
Quality, Taste & Affordability
NECTRIN has entered the market with a focus on “Quality, Taste & Affordability.” Its initial product portfolio includes Pickles, Tomato Sauce, Mango Panna, Mango Squash and Jam.
The brand has already received national recognition. At the National Mango Show 2026, organised by Bihar Agricultural University, Sabour, NECTRIN’s Mixed Pickle and Mango Squash secured first place, while Mango Panna won second place.
From West Bengal to India and Global Markets
Zenvia International plans to expand NECTRIN from West Bengal to Jharkhand, Bihar, Odisha and the Northeastern states, followed by a wider presence across India and international markets.
The company’s long-term vision is “1 Crore Farmers. 1 Crore Entrepreneurs. One Healthy India.” Through this initiative, Zenvia aims to create an ecosystem that delivers better value to farmers, new business opportunities for distributors and super-stockists, and quality food products to consumers.
