Kolkata, October 29, 2026: Dabur Real, one of India’s leading fruit juice and nectar brands from Dabur India Ltd., has unveiled its new Diwali campaign, ‘Real Bonds with Real Greetings’, celebrating friendship, togetherness and the warmth of relationships during the festival of lights.
The campaign highlights the true essence of Diwali—sharing happiness, strengthening bonds and creating cherished memories with loved ones. Through its latest festive film, Real reinforces its association with celebrations and the goodness of fruits, offering a heartwarming message about the importance of inclusion, empathy and thoughtful gestures.
Conceptualised by TARK Marketing Consultants, the campaign film portrays a touching story of friendship and kindness. As families prepare for Diwali, a group of children decides to visit their friend who is unable to step outside. Determined to ensure that he does not miss out on the festivities, they bring the celebration to him with paper crackers, balloons and a special Real Greetings pack.
The film beautifully captures how simple acts of kindness can make a meaningful difference, reminding audiences that the real joy of Diwali lies in sharing happiness and ensuring that everyone feels included in the celebrations.
Commenting on the campaign, Mayank Kumar, Director – Marketing, Dabur India Ltd., said, “Diwali is a celebration of relationships, togetherness, and the little moments that bring happiness to our lives. Through our new campaign film, we wanted to capture the warmth and joy that make this festival so special for families across India. At Real, we believe that the best festive moments are those shared with our loved ones, and we are delighted to celebrate this beautiful spirit of togetherness with our consumers this Diwali.”
Monisha Prasher, General Manager – Marketing, Foods, Dabur India Ltd., added that Real has long been a trusted part of family moments across the country. She said the new Diwali film builds on this emotional connection by celebrating the traditions and relationships that make the festive season memorable. Through the campaign, the brand aims to connect with consumers meaningfully and become a part of their celebrations as families come together to share happiness and create lasting memories.
With ‘Real Bonds with Real Greetings’, Dabur Real continues to strengthen its emotional connection with consumers by celebrating the relationships, special occasions and everyday moments that make life meaningful.
Watch the Campaign Film: https://youtu.be/j5CUNHbwg3Q
