Kolkata/India, 21 July 2026: Is festive season JioStar ne Indian television aur OTT entertainment ke liye ek bada elan kiya hai. Company September 2026 se Hindi, Tamil, Telugu, Kannada, Malayalam aur Bangla mein ek saath Bigg Boss ke chhe editions launch karegi. Yeh pehli baar hoga jab desh bhar ke darshak ek hi samay par alag-alag bhashaon mein Bigg Boss ka romanch dekh paayenge. Yeh shows JioStar ke television network aur JioHotstar par telecast honge.
Is saal franchise ki star power aur bhi mazboot ho gayi hai. Hindi mein Salman Khan, Tamil mein Vijay Sethupathi, Telugu mein Nagarjuna, Kannada mein Kichcha Sudeepa, Malayalam mein Mohanlal, jabki Bangla edition ko pehli baar Bengal ke gaurav Sourav Ganguly host karenge. Saath hi JioStar ne “India’s Bigg Reality” naam ki ek data-rich coffee table book bhi launch ki hai, jo Bigg Boss ke do dashkon ke safar, cultural impact aur brand success ko darshati hai.
JioStar ke mutabik, 2025 mein Bigg Boss franchise ne 500 million se adhik viewers tak pahunch banayi, 438 billion se zyada viewing minutes hasil kiye aur chhe language editions mein 47 pratishat year-on-year engagement growth darj ki. Franchise ke saath 625 se adhik brands jud chuke hain, jinhone product launches, brand awareness aur consumer engagement ke liye is platform ka safal istemal kiya.
Coffee table book ke anusaar Bigg Boss sirf ek reality show nahi, balki brands ke liye ek powerful marketing platform ban chuka hai. Innovative brand integrations, special tasks, live feed sponsorship aur interactive experiences ke zariye companies ko audience ke saath gehra jod banane ka mauka milta hai. JioHotstar par 10 mein se 6 viewers Bigg Boss ka 24×7 live feed dekhte hain, jo audience engagement ki mazbooti ko darshata hai.
JioStar ke Head – Entertainment Sales (TV), Mahesh Shetty ne kaha ki Bigg Boss har season ke saath apne scale, engagement aur cultural relevance ko naye star par le gaya hai. Unhone kaha ki “India’s Bigg Reality” coffee table book marketers aur industry ke liye ek strategic document hai, jo dikhati hai ki kaise Bigg Boss desh ke sabse bade entertainment ecosystems mein se ek ban gaya hai.
Wahin Head – Entertainment Sales (Digital), Bhaskar Ramesh ne kaha ki festive season ke dauran Bigg Boss fragmented audience ko ek platform par laata hai aur brands ko content, culture aur commerce ke beech meaningful engagement ka behtareen mauka deta hai. Unke mutabik, 24×7 live feeds, billions of votes aur live chats ne Bigg Boss ko passive viewing se aage badhakar audience participation ka sabse bada platform bana diya hai.
Coffee table book ke mutabik, Bigg Boss par 9.32 billion se adhik votes, 43 million live chats, 1.7 billion social engagements aur 30 million user-generated memes record kiye gaye. Hindi belt mein show 200 million se zyada aur South India mein 300 million se adhik viewers tak pahunchta hai. 2025 season mein 46 categories ke 625 advertisers, jinmein 49 naye brands shamil the, ne brand awareness, consideration aur purchase intent mein ullekhniya vriddhi darj ki.
JioStar ka kehna hai ki “India’s Bigg Reality” coffee table book audience insights, participation metrics aur commercial impact ko ek saath pesh karti hai aur yeh batati hai ki Bigg Boss aaj Bharat ke sabse prabhavshali reality entertainment platforms mein se ek ban chuka hai.
