Kolkata | 2 July 2026
Dabur India ke trusted hair care brand Vatika ne apni nayi Bio Infusions shampoo range launch ki hai, jise company ne India ka pehla ‘No Added Salt’ shampoo range bataya hai. Is launch ke saath brand ne science-backed innovation aur ingredient transparency par apna focus aur mazboot kiya hai.
Nayi Bio Infusions range mein Tuscan Rosemary, Ginseng, Spanish Olives aur Moroccan Argan jaise premium natural ingredients ko Plant Biotin Complex, Collagen aur Hyaluronic Acid jaise advanced actives ke saath blend kiya gaya hai, taaki consumers ko effective aur modern haircare solution mil sake.
Company ka kehna hai ki ‘No Added Salt’ proposition ka maksad sirf naya product launch karna nahi, balki consumers ko shampoo formulations aur ingredients ke baare mein jagruk banana bhi hai. Vatika chahta hai ki log product kharidte waqt ingredients ko samjhein aur informed decisions lein.
Dabur India Ltd. ke Group Product Manager Gurdatar Singh Ryait ne kaha ki Bio Infusions transparency aur informed consumer choice ki taraf ek bada kadam hai, jo logon ko marketing claims se aage badhkar products ko samajhne ke liye prerit karta hai.
Launch ko support karne ke liye brand ne digital, social media, e-commerce aur on-ground activations ke saath ek large-scale marketing campaign shuru kiya hai. Campaign mein actress Ayesha Khan ke saath Parul Gulati aur Isha Malviya samet 300 se adhik influencers bhi shamil hain.
Bio Infusions range Blinkit, Amazon, Zepto, Reliance Retail aur desh bhar ke 500 se zyada Reliance Stores par uplabdh hai. Consumer awareness badhane ke liye Blinkit ke madhyam se shampoo orders ke saath salt packets bhi bheje gaye, jisse ingredient transparency ko lekar charcha shuru hui.
Iske alawa, Vatika ne ‘The Vatikan’ naam ka ek interactive digital platform bhi launch kiya hai, jahan consumers shampoo ingredients aur formulations ke baare mein aasaan aur engaging tareeke se jaankari hasil kar sakte hain.
Avtej Sawhney, Category Head – Shampoos & Post Wash, Dabur India Ltd., ne kaha ki Bio Infusions nature, science aur transparency ka ek behtareen sangam hai, jo badalte consumer expectations ke mutabik haircare category mein ek naya benchmark set karega.
Vatika ka maanna hai ki Bio Infusions ke zariye brand sirf ek naya shampoo nahi, balki haircare industry mein transparency, innovation aur informed consumer choices ki ek nayi soch ko bhi aage badha raha hai.
