Kolkata, October 16, 2026: Sunrise Spices celebrated Bengal’s rich cultural heritage with a grand ‘Maha Boron’ ceremony at Ahiritola Durga Puja Committee on the occasion of Sashthi. As part of its ongoing Durga Puja campaign celebrating the traditional Haathpankha (hand fan), the initiative brought together devotion, culture and community spirit. More than 200 participants waved specially designed Sunrise hand fans in unison, creating a spectacular visual tribute to Bengal’s enduring traditions.
The celebration featured vibrant cultural and dance performances inspired by the spirit of Durga Puja, culminating in a grand collective Boron ceremony accompanied by the specially curated Sunrise Puja anthem. Popular Bengali actress Swastika Dutta attended the event and witnessed the celebration. Through this initiative, Sunrise Spices aimed to revive the cultural significance of the traditional hand fan, which has been an integral part of Bengali households, religious rituals and festive celebrations for generations.
Speaking on the occasion, Suresh Chand, Business Head, Sunrise Spices, ITC Ltd, said that Durga Puja brings generations together through shared traditions and cultural heritage. He emphasised that the Haathpankha remains a cherished symbol of Bengal’s identity and deserves renewed recognition. Actress Swastika Dutta also appreciated the initiative, highlighting how traditional cultural symbols preserve emotions, memories and connections across generations. Through the ‘Maha Boron’ celebration, Sunrise Spices reaffirmed its commitment to preserving Bengal’s cultural legacy and keeping its traditions relevant for future generations.
