Kolkata’ 11 January 2026 :
Kkhubii, India’s first art-tech startup, marked a major milestone with the unveiling of its new logo, official website, an exclusive e-book on Indian puppetry now available on Amazon, and the launch of its original theme song, “Kkhubii Hai Vibe”, at a vibrant cultural evening in Kolkata. The event emerged as a powerful celebration of art, heritage and technology, seamlessly blending tradition with contemporary creative expression.
Founded by filmmaker Shrestha Ganguly and incubated by IIM Bangalore, Kkhubii is envisioned as a next-generation platform that connects India’s rich heritage art forms with modern digital ecosystems. The launch of the website represents a significant step towards expanding the platform’s reach, offering a digital gateway for storytelling, cultural content, artistic collaborations and future innovations.
The newly revealed logo symbolises Kkhubii’s evolving identity—deeply anchored in Indian cultural roots while embracing innovation, inclusivity and global engagement.
A standout moment of the evening was the launch of Kkhubii’s e-book on Indian puppetry, one of the country’s oldest and most evocative storytelling traditions. The publication documents diverse puppetry forms through curated narratives and visual elements, aiming to preserve and reintroduce this heritage art to younger generations and global audiences. Its availability on Amazon reinforces Kkhubii’s commitment to cultural preservation through accessible digital platforms.
Adding an immersive artistic layer to the celebration was the live performance of “Kkhubii Hai Vibe”, the official theme song of the platform. The music captured the spirit of Kkhubii—celebrating art as a living force that unites communities, generations and creative disciplines.
Sharing her vision, founder Shrestha Ganguly emphasised that Kkhubii is not merely a digital platform but a movement dedicated to making art accessible, relevant and economically sustainable for artists, while honouring India’s cultural legacy.
The event was graced by noted Indian actress Moubani Sorcar and renowned Odissi dancer and choreographer Avirup Sengupta as special guests, lending artistic depth to the occasion. The presence of Yukiko Yuasa, a Japanese art and culture enthusiast and cultural bridge, highlighted Kkhubii’s growing international and cross-cultural engagement.
The launch evening also offered a preview of Kkhubii’s expanding creative roadmap, with upcoming projects planned across films, cultural content and collaborative initiatives in India and on global platforms. These efforts aim to amplify Indian art forms while fostering international creative exchange.
With this landmark launch, Kkhubii enters a new chapter—reinforcing its position as a cultural catalyst that bridges India’s artistic heritage with the future of art, technology and storytelling.
” The link between art and culture and the environment with creative expression serving as both a reflection of humanity’s relationship with nature throughout history and a powerful tool for contemporary environmental awareness, advocacy, and sustainable action “
SM Ghosh Environmentalist
