Kolkata, May 15, 2026: In a rare and symbolic moment for Indian football, Kingfisher Strong Power Soda brought arch-rivals Mohun Bagan Super Giant and East Bengal FC together on one stage ahead of the much-anticipated 2025-26 ISL Kolkata Derby.
The event, organised by United Breweries Limited — part of the HEINEKEN group — celebrated the company’s partnerships with both football giants and highlighted the unmatched passion surrounding football in West Bengal.
Adding to the occasion, Amstel Grande Packaged Drinking Water also announced its partnership with Mohun Bagan Super Giant, marking the brand’s entry into Indian football.
The event showcased the growing popularity of football in India and the emotional connection fans share with the historic Kolkata Derby — widely regarded as one of the country’s biggest sporting rivalries. By bringing the two clubs together ahead of the clash, the brands aimed to celebrate football culture beyond competition.
Speaking at the event, Vikram Bahl, Chief Marketing Officer of United Breweries Limited, said football in West Bengal remains one of India’s strongest cultural passion points, with the energy and fan loyalty around the Kolkata Derby unmatched anywhere in the country.
He added that through Kingfisher Strong Power Soda and Amstel Grande Packaged Drinking Water, the company wanted to connect with fans in an authentic and meaningful way while celebrating the spirit that makes Kolkata football unique.
As Indian football continues to witness rising fan engagement and cultural relevance, the presence of Kingfisher Strong Power Soda and Amstel Grande this ISL season reflects UBL’s expanding commitment toward the sport and its passionate supporter base.
