New Delhi, September 18, 2026: Ujjivan Small Finance Bank Limited (Ujjivan SFB) has launched its new brand campaign, ‘Nothing Small About Us’, featuring acclaimed actor and Padma Shri awardee R. Madhavan as its Brand Ambassador.
The campaign is built around a key customer insight — the word ‘Small’ can sometimes create a perception that the Bank caters mainly to small-ticket financial needs, offers a limited range of products, or operates on a smaller scale. Through ‘Nothing Small About Us’, Ujjivan aims to showcase the scale, reach and breadth of its banking services today.
Ujjivan Small Finance Bank currently serves over 1 crore customers through 800+ branches across 26 States and Union Territories. Its portfolio covers savings and deposits, lending, business banking, forex and NRI services, as well as investment and wealth solutions. The Bank’s loan offerings range from ₹6,000 to ₹250 crore, catering to customers with diverse financial requirements.
Commenting on the campaign, Lakshman Velayutham, Chief Marketing Officer, Ujjivan Small Finance Bank, said the campaign emerged from a genuine customer insight around the perception associated with the word ‘Small’. He highlighted Ujjivan’s extensive branch network and comprehensive range of financial solutions, adding that the campaign aims to present the Bank as it stands today — with significant scale, reach and a wide range of offerings.
Speaking about his association with Ujjivan Small Finance Bank, R. Madhavan said that he conducted his own due diligence before coming on board and studied the Bank’s journey and growth. He expressed confidence in the association and said there is much more about Ujjivan that people should know.
The Bank said Madhavan’s integrity, humility, versatility and authenticity closely align with Ujjivan’s values and its approach to building trust with customers and stakeholders.
The integrated campaign will be rolled out across television, print, digital, OTT/CTV, outdoor, social media and Ujjivan’s branch network, creating a consistent brand narrative across multiple consumer touchpoints.
