Kolkata, July 27, 2026: India’s leading fashion and beauty retailer Shoppers Stop, along with SSBeauty, has achieved a GUINNESS WORLD RECORDS® Title for creating the Longest Line of Lipsticks using 1,016 lipsticks. The record was set during its first-ever experiential beauty campaign, “Lip Land,” held on July 25–26, ahead of National Lipstick Day on July 29.
The record-breaking installation celebrated beauty, creativity and self-expression while showcasing more than 3,000 lipstick products from over 500 premium beauty brands available across the Shoppers Stop and SSBeauty ecosystem. The event transformed beauty shopping into an immersive experience with interactive installations, product trials and engaging consumer activities.
Leading beauty brands including Maybelline, Chambor, Revlon, Love ETC, Faces Canada, Nykaa, Lakmé and Joyology participated in the two-day celebration, offering visitors an opportunity to explore a wide range of shades and beauty innovations.
Speaking on the achievement, Jiten Mahendra, Customer Care Associate & Chief Marketing Officer (CMO), Shoppers Stop, said the Guinness World Records title is more than just a milestone—it reflects the company’s commitment to celebrating individuality and redefining premium beauty retail through immersive customer experiences.
The event also highlighted Shoppers Stop’s extensive premium beauty portfolio, which includes globally renowned brands such as Armani Beauty, Prada Beauty, M·A·C, NARS, Shiseido, Clarins and Valentino Beauty, reinforcing its leadership in India’s premium beauty segment.
Established in 1991, Shoppers Stop Limited currently operates 110 department stores, 11 premium home stores, 79 specialty beauty stores, 81 Intune outlets, and 20 airport stores across India. Through its omnichannel presence and a portfolio of over 800 trusted brands, the retailer continues to focus on delivering innovative shopping experiences and enhancing customer engagement.
