Kolkata: Leading FMCG company Dabur India has announced popular actor and Member of Parliament Ravi Kishan as the new Brand Ambassador for its flagship oral care product, Dabur Lal Dant Manjan. Along with the announcement, the company unveiled its new integrated campaign, “Daant Me Hamar Dum Ba, Dabur Lal Pe Ghamand Ba”, aimed at strengthening its connection with consumers across the Hindi and Bhojpuri-speaking regions.
The campaign will be rolled out across television, digital, and print media platforms. It highlights the effectiveness of Dabur Lal Dant Manjan in addressing common oral health concerns such as toothache, bleeding gums, swollen gums, bad breath, yellowing, and stains on teeth. Enriched with traditional Ayurvedic herbs and backed by scientific efficacy, the product continues to position itself as a trusted solution for dental and gum care.
Speaking on the association, Mr. Prashant Agarwal, Marketing Head – Oral Care, Dabur India Ltd., said that Ravi Kishan’s strong cultural connection and mass appeal make him the ideal face for the brand. He added that the campaign aims to promote the traditional Indian practice of Dant Manjan and create awareness about gum massage techniques that help improve blood circulation and enhance the effectiveness of Ayurvedic ingredients.
Expressing his enthusiasm, Ravi Kishan said, “Dabur Lal Dant Manjan is a name trusted by generations. I am proud to be associated with a brand that promotes the power of Ayurveda and encourages people to take better care of their oral health naturally.”
With Ravi Kishan’s widespread popularity and credibility among consumers, the campaign is expected to make oral care awareness more engaging and culturally relevant while reinforcing the brand’s core message: “Swasthya Masoode, Mazboot Daant.” :::
Amazing Headline:
“Ravi Kishan Joins Dabur Lal Dant Manjan: Ayurveda-Powered Oral Care Campaign Targets Hindi Heartland”
