Kolkata, January 13, 2026:
Zee 24 Ghanta has announced the launch of an all-new viewer engagement initiative titled ‘24 Ghanta Dekhun Prize Jitun’ (Watch 24 Ghanta & Win Prizes), aimed at strengthening its connection with audiences by rewarding regular viewership and active participation.
Designed to add an interactive dimension to daily news consumption, the contest encourages viewers to stay tuned to Zee 24 Ghanta’s programming while taking part in a simple, knowledge-based activity. As part of the initiative, channel anchors will pose one question during select news shows. Viewers can participate by sending the correct answer to the official WhatsApp number 85888 66174.
Under the contest format, five winners will be selected every day, each receiving an Amazon voucher. Additionally, one weekly winner will be chosen through a lucky draw. The weekly bumper prize will be awarded not only to the winner but also to the associated Local Cable Operator (LCO), further strengthening last-mile engagement. All winners will be announced the following day across Zee 24 Ghanta’s linear television and digital platforms.
Commenting on the initiative, Pew Roy, Deputy Editor, Zee 24 Ghanta, said,
“This initiative is a structured way to encourage viewers to engage more closely with our daily programming, while continuing to focus on news that is relevant, timely and credible. At Zee 24 Ghanta, we believe trust is built through consistency and relevance. 24 Ghanta Dekhun Prize Jitun is designed to keep viewers connected with the news they rely on every day, while upholding the standards of credibility that define our journalism.”
With 24 Ghanta Dekhun Prize Jitun, Zee 24 Ghanta continues to innovate within the news space, blending credible journalism with meaningful audience interaction, while staying firmly anchored to its core news-first approach.
About Zee Media Corporation Limited:
Zee Media Corporation Limited is one of India’s leading media companies, with a strong presence across national and regional news genres. The network operates 19 news channels and reaches over 555 million viewers through its linear platforms across the country.
