• Nationwide CSR movement to transform credit awareness across India
• Free credit score checks & guidance via ScoreKyaHua.bank.in
• Four relatable TVCs launched to bring credit education into everyday conversations
Mumbai, December 4, 2025: A three-digit number is quietly shaping the dreams of millions—yet remains one of the least understood aspects of personal finance. YES BANK has stepped forward to change that narrative with ‘Score Kya Hua’, a powerful national movement designed to turbocharge India’s credit literacy and financial confidence.
Whether it’s a small business owner in Surat planning expansion, a young professional in Pune applying for her first credit card, or a couple in Lucknow ready to buy their dream home—credit score can make all the difference. Through this initiative, YES BANK aims to place financial empowerment in the hands of every aspiring Indian.
Microsite to Decode Credit: Accessible, Actionable, Free
At the helm of this mission is ScoreKyaHua.bank.in, a robust microsite powered by CRIF High Mark as knowledge partner. The interactive platform enables:
✔ Free credit score checks for all users
✔ Tips to build and maintain a healthy credit profile
✔ Personalized guidance for first-time borrowers
✔ A unique credit simulator showing how decisions affect scores
✔ Videos, blogs, myth-busters & more — simplified for everyone
Vision from the Leadership
Mr. Prashant Kumar, MD & CEO, YES BANK, stated:
“True financial inclusion is achieved not just by access to credit but by understanding how to manage it responsibly. With ‘Score Kya Hua’, we are driving a national movement to narrow the knowledge gap and build a financially confident Bharat. Every informed borrower strengthens India’s credit culture — and its future.”
Mr. Sachin Seth, Chairman, CRIF High Mark & Regional Managing Director, CRIF India & South Asia, said:
“Credit awareness empowers people to take charge of their financial journeys. We are proud to partner with YES BANK in expanding credit knowledge and inclusion across the country.”
TVCs that Speak the Language of India
YES BANK has released four slice-of-life TV commercials capturing relatable Indian scenarios — making credit conversations friendly, fun and socially relevant. It reflects YES BANK’s vision where financial knowledge reaches every household—from metro cities to the heart of Bharat.
Building the Credit-Strong India of Tomorrow
As India moves swiftly toward deeper credit penetration and inclusive finance, ‘Score Kya Hua’ stands as a rallying cry for every citizen to understand, improve and take pride in their credit score.
➡️ Start your credit empowerment journey now:
ScoreKyaHua.bank.in
Ad Film Links:
1️⃣ https://youtu.be/ehNMcyACUjs?si=VX7qMerPUNwrf6A2
2️⃣ https://youtu.be/oCeBesGjFdg
3️⃣ https://youtu.be/ZYpdD0TY0B0
4️⃣ https://youtu.be/jcsewMobjhs
