Kolkata 21 September 2025 :
YES BANK, India’s sixth-largest private sector bank, in collaboration with the Satyam Roychowdhury Foundation and the Rotary Club of Calcutta Metropolitan East, successfully hosted the distribution ceremony of the third edition of its flagship CSR initiative ‘Sobar Pujo, Durga Pujo’ at G.D. Birla Sabhaghar, Kolkata.
The event was graced by Mr. Satyam Roychowdhury, Founder & Managing Director of Techno India Group, as Chief Guest, alongside principals, teachers, students, NGOs, community leaders, Rotary members, and partner organizations.
This year, the initiative achieved a significant milestone by distributing over 9,000 new clothes to underprivileged children, doubling last year’s numbers and making it one of YES BANK’s largest community-driven CSR programmes in Eastern India. Contributions poured in from customers, employees, schools, corporates, residential communities, and local organizations — reflecting the collective spirit of inclusivity and community participation.
Held between August 15 and September 8, 2025, across 38 YES BANK branches and 25 schools in West Bengal, the campaign linked the festive joy of Durga Puja with the Bank’s CSR vision of inclusivity and community engagement. Recognizing the cultural tradition of wearing new clothes during the festival, ‘Sobar Pujo, Durga Pujo’ ensured that children from economically weaker backgrounds could also share in the celebrations.
Commenting on the initiative, Mr. Nipun Kaushal, Chief Marketing Officer & Head CSR, YES BANK, said:
“Durga Puja has always been a celebration of togetherness, joy, and inclusivity. ‘Sobar Pujo, Durga Pujo’ beautifully embodies that spirit — a humble yet meaningful step to ensure that every child experiences the simple traditions of the festival, such as the joy of wearing new clothes. The overwhelming community response this year reaffirms how deeply this initiative resonates with the cultural fabric of Bengal. On this festive occasion, YES BANK’s dedicated regional team in Bengal stands fully committed to serving our customers through innovative financial products, digital solutions, and our extensive branch network.”
This initiative is part of YES BANK’s broader CSR and community engagement strategy, aimed at supporting underprivileged sections of society, fostering inclusivity, and strengthening community bonds through shared cultural celebrations.
