Chennai, September 2025 :
Breast cancer remains one of the most prevalent forms of cancer among women worldwide, with India reporting over two lakh new cases annually. Alarming statistics reveal that every eight minutes, a woman in the country loses her life to breast cancer largely due to late-stage diagnosis. Yet, experts reiterate that timely detection makes the disease highly treatable.
In a bid to encourage early detection, Zydus Lifesciences is set to roll out the second edition of its nationwide campaign, The Easiest Exam, this October—globally recognised as Breast Cancer Awareness Month. The initiative urges women to dedicate just three minutes to perform a self-breast examination regularly, reinforcing the simple yet impactful message: “Do haath, teen minute aur ek easy exam.”
The campaign will engage more than 30,000 women across India through awareness drives, podcasts, on-ground activations, and interactive sessions with leading oncologists to address stigma and dispel myths surrounding breast cancer. Importantly, it will also amplify the voices of breast cancer warriors, showcasing their journeys of resilience and hope.
Founded in 2012 by fitness icon Milind Soman, Pinkathon—India’s largest women’s run and the world’s first women-only marathon—has partnered with Zydus for this edition. Pinkathon has inspired over five lakh women nationwide to embrace health, fitness, and empowerment, welcoming participants from diverse backgrounds, including cancer survivors and differently abled women. In its 2025–26 edition, the movement will return to six major Indian cities with distances ranging from 3 km to 100 km.
About Zydus Lifesciences
Zydus Lifesciences Ltd., a global life sciences leader, is committed to empowering people to live healthier, more fulfilling lives. With a strong portfolio in cancer therapies, including cytotoxic, supportive, and targeted treatments, the company employs over 28,000 professionals worldwide, including 1,500 scientists dedicated to R&D. For more information, visit www.zyduslife.com.
