Kolkata, 16 September 2025 :
Tata Tea Gold, West Bengal’s most loved tea brand from Tata Consumer Products, has launched a special Durga Puja campaign paying tribute to the state’s vibrant art and cultural heritage. The initiative, unveiled at an exclusive media gathering at Taj Bengal, Kolkata, brings alive the essence of Pujo through limited-edition festive packs designed in collaboration with eminent Bengali artists.
Speaking at the launch, Mr. Puneet Das, President – Packaged Beverages, India & South Asia, Tata Consumer Products, said:
“Durga Pujo is not just a festival, it is an emotion that binds West Bengal together. At Tata Tea Gold, we have always strived to celebrate the cultural pride of Bengal in a manner that feels authentic and heartfelt. This year, we have tried to strengthen our roots in the local culture through our association with these gifted local artists who have beautifully brought festive rituals to life.”
The festive packs feature original artworks that capture the spirit of Durga Puja, highlighting traditions such as the beat of the dhak on Shashti, the shankha on Saptami, the dhnuchi naach on Nabami, and the exuberant sindoor khela on Dashami.
Renowned artists including Goutam Sarkar (acrylic compositions), Gopal Naskar (mythological realism with pastels), Gourab Kundu (watercolors), Anjan Bhattacharya (oil paintings), and Joyeeta Bose (digital art) collaborated to create these collectible designs.
Alongside the packs, Tata Tea Gold also released a festive TVC – an artistic AI-led film that transforms everyday Puja moments into moving paintings. The film portrays Pujo as a “living work of art,” culminating in the campaign’s central thought: “Banglar Pujo ek Sonar chhobir mawto” – West Bengal’s Pujo is nothing short of a golden painting brought to life.
With a reach of over 275 million households in India and a consolidated annual turnover of ₹17,618 crore, Tata Consumer Products continues to leverage the Tata brand’s strong connect with consumers.
For more information, visit: www.tataconsumer.com
