Kolkata, 11 December 2025: Tata Soulfull, the flagship ‘better-for-you’ foods brand under Tata Consumer Products, has rolled out an exciting new flavour crafted specially for Eastern India—Tata Soulfull Masala Oats+ Gondhoraj Chilli. With this launch, the brand introduces Bengal’s legendary Gondhoraj lime aroma to the contemporary oats segment, blending nostalgia with nutritious convenience.
The latest variant brings together the region’s beloved citrus notes and a mild chilli kick, combined with the brand’s signature millet-powered formulation. Like the rest of the Masala Oats+ range, the new offering contains 25% millets (Navane & Jowar) and features a unique non-sticky texture, setting it apart in the ready-to-eat oats category.
Designed for today’s fast-paced lifestyle, Masala Oats+ Gondhoraj Chilli cooks in just four minutes, making it an ideal companion for breakfast, a midday bite, or a light evening snack. High in fiber and crafted to deliver a smooth, non-sticky experience, the product caters to both taste and well-being.
To celebrate the launch, Tata Soulfull is rolling out a vibrant, region-first campaign. From culturally resonant packaging and regional creative storytelling to on-ground sampling across markets, offices, and community hubs, the brand aims to establish a strong emotional bond with consumers. The catchy regional tagline—“Non-Sticky Moja, Gondhoraj Chilli Swaad-er Raja”—reflects the cheerful personality of the brand while speaking directly to local audiences.
Commenting on the launch, Rasika Prashant, CMO, Tata Soulfull, said,
“For anyone who’s grown up in Bengal or the North-East, the fragrance of Gondhoraj instantly evokes memories of home-cooked meals and festive moments. With Masala Oats+ Gondhoraj Chilli, we wanted to bring that nostalgia into a modern, convenient format that fits today’s busy lifestyle. This product is our way of showing that wholesome food can also be comforting, familiar, and rooted in local love.”
With this addition to its portfolio, Tata Soulfull reinforces its commitment to lead the better-for-you snacking revolution by infusing regional flavours into nutritious, contemporary formats.
