Tata Capital, the flagship financial services arm of the Tata Group, has unveiled a nationwide public awareness campaign titled ‘Sawaal Karo, Phir Loan Lo’, aimed at encouraging informed and responsible borrowing as access to credit widens rapidly across India.
The initiative comes at a time when loans are playing an increasingly significant role in shaping major life decisions and lifestyle aspirations. With technology-driven platforms making credit more accessible through simplified procedures and minimal documentation, the campaign urges consumers to pause, ask the right questions, and thoroughly understand their financial commitments before taking a loan.
Announcing the launch, Rajiv Sabharwal, Managing Director and CEO of Tata Capital, highlighted the broader vision behind the initiative.
“Rising aspirations and wider access to formal credit are among the key pillars of India’s growth story. At Tata Capital, we remain deeply committed to the Tata Group’s values of transparency, responsibility, and ethical conduct. ‘Sawaal Karo, Phir Loan Lo’ is a people-first call to action that empowers individuals to make well-informed borrowing decisions. Through this initiative, we aim to foster greater financial awareness and contribute to a more resilient and responsible credit ecosystem in India,” he said.
Designed for nationwide reach, the campaign will be rolled out through a comprehensive multimedia approach, including digital platforms, social media, dedicated microsites, blogs, short films, and easy-to-understand informational and interactive content. The objective is to engage borrowers across diverse demographics and geographies, ensuring meaningful outreach and improved financial literacy.
With this initiative, Tata Capital reinforces its commitment to responsible lending practices while empowering consumers to make prudent financial choices in an evolving credit landscape.
