Mumbai, 9 August 2025: Tata AIA Life Insurance has announced the launch of “Shubh Shakti”, a women-focused term insurance plan offering comprehensive financial protection, health benefits, and wellness rewards at affordable premiums.
Designed exclusively for women, Shubh Shakti addresses the low insurance coverage among working women in India with benefits tailored to their unique life stages. The plan offers lower premiums for women — about 15% less than men — and an additional 1% lifetime discount for single mothers.
India’s female workforce participation has risen sharply from 23.3% in FY18 to 41.7% in FY24, but insurance penetration among women remains low. A recent Tata AIA survey revealed that 89% of married women still rely on their husbands for financial planning, with only 44% making independent financial decisions.
Key Features of Shubh Shakti:
- Premium Holiday During Pregnancy: Two premium breaks for 12 months post each delivery.
- Special Health Benefits: PCOD support, IVF counselling, weight management, cervical cancer & HPV vaccinations, specialist consultations, and annual check-ups.
- Child Education Protect: Monthly income for up to three children until age 25 in case of the insured’s demise.
- Waiver of Premium: On husband’s death or accidental death, policy continues without payment.
- Tata AIA Health Buddy: Rewards for fitness goals, lifestyle tips, and wellness benefits for the whole family.
“Women are increasingly taking charge of their finances but remain underinsured,” said Gayatri Nathan, Chief Compliance Officer, Tata AIA Life Insurance. “Shubh Shakti is about empowering women to secure their families, invest in their health, and live worry-free.”
With its focus on affordability, flexibility, and women-specific care, Tata AIA Shubh Shakti aims to enable women to lead healthier, financially independent lives while ensuring their loved ones remain protected.
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