Kolkata, June 16, 2025: This Father’s Day, Dabur India Ltd’s new wellness and nutraceuticals brand Siens has struck an emotional chord with its touching campaign titled “Compliments He Never Heard.” The initiative highlights the often-unseen emotional side of fatherhood, reminding viewers that those who give the most are frequently the least acknowledged.
The centerpiece of the campaign is a documentary-style film that showcases real fathers candidly discussing topics like health, aging, and emotional burnout. Believing they were part of a routine interview, these fathers were taken by surprise when they were shown heartfelt video messages from their adult children many hearing genuine appreciation for the first time.
Pratyush Gupta, Head Customer Marketing & Ecomm Innovations, Dabur India Ltd., shared, “Siens stands for quiet, consistent care rooted in science and driven by empathy. This film gives voice to fathers who are often emotionally overlooked, and reinforces our belief that self-care isn’t indulgent it’s essential.”
Smerth Khanna, Business Head Organised Trade & South, Dabur India Ltd., added, “‘Compliments He Never Heard’ captures the brand’s purpose at its core to support those who give their all but never ask for anything in return. Siens is about care that feels real, personal, and long overdue.”
Conceptualised and executed by Sociohub, the campaign was developed by Ankur Agarwal, with writing and direction by Navya Chaturvedi. The initiative aims to redefine wellness by emphasizing emotional well-being and recognition, especially for fathers who are often celebrated only in their role as providers.
With this poignant campaign, Siens by Dabur not only champions emotional wellness but also challenges traditional gender narratives — urging society to see and celebrate fathers as complete individuals deserving of care, love, and compliments.
