Kolkata, 15 March 2026: Apis India Limited has introduced a new snack innovation under its MISK brand with the launch of Masala Dates in Kolkata. The ready-to-eat product gives a savoury twist to the traditional superfood by combining naturally sweet dates with bold Indian spice flavours.
The newly launched Masala Dates come in three distinct variants — Achari, Imli (Tamarind) and Chilli-Lime — offering a unique blend of sweet and spicy taste profiles. Unlike conventional dates that are usually consumed whole and require preparation such as deseeding or cutting, the MISK Masala Dates are seedless, pre-sliced and ready to eat, making them a convenient snack option for consumers on the move.
With changing consumer preferences and growing interest in experimenting with flavours, Apis India has designed the product as a value-added snack alternative to traditional sugary or fried foods. The innovation combines the natural nutritional benefits and energy of dates with carefully curated Indian masala blends, creating a snack that stands out in the category.
Apart from being consumed directly from the pack, Masala Dates can also be used creatively in a variety of dishes. They can be added to breakfast bowls, salads, chaats, or quick recipes, making them a versatile ingredient for modern kitchens.
The launch further strengthens Apis India’s focus on clean nutrition and convenient food solutions for today’s fast-paced lifestyles. The company believes the de-seeded and sliced format will reduce preparation time and expand the usage of dates in everyday meals and snacking.
Speaking about the launch, Amit Anand, Managing Director of Apis India, said that the product was developed keeping in mind the need for convenience and healthier food choices without moving away from familiar Indian flavours.
“We are excited to present this latest innovation to consumers. We developed Masala Dates to address everyday convenience and healthy choices while retaining familiar Indian flavour profiles. The range is designed for people looking for ready-to-use options that fit modern routines and offer distinctive taste experiences,” he said.
The MISK Masala Dates range will soon be available across India through retail outlets, modern trade stores and major e-commerce platforms in the coming weeks.
