West Bengal, July 11, 2025:
in a significant push to strengthen its retail footprint and enhance last-mile connectivity, JSW Steel has inaugurated five new branded retail outlets across West Bengal under its flagship retail formats—JSW Shoppe and JSW Shoppe Connect.
The newly opened outlets are strategically located in both Hooghly and North 24 Parganas districts:
- New Krishna Sudha Enterprise, Goghat, Hooghly
- Ritam Udyog, Pandua, Hooghly
- S G Enterprise, Bongaon, North 24 Parganas
- Maa Tara Enterprise, Habra, North 24 Parganas
- Bhim Hardware, Naihati, West Bengal
The inauguration ceremony was graced by key officials from JSW Steel, including Mr. M V Krishna (Vice President & Head – Channel Marketing), Mr. Mohit Karir (Deputy General Manager – Channel Marketing), Mr. Saptarshi Shaw (Regional Marketing Manager), Mr. Suman Saha (Regional Sales Manager – Long Products), and Mr. Amit Kumar Jha (Regional Sales Manager – Coated Products).
Speaking on the occasion, Mr. M V Krishna remarked,
“The launch of these new JSW Shoppe and Shoppe Connect outlets underscores our unwavering commitment to reaching every corner of India, empowering individual consumers and SMEs with direct access to our superior steel products and comprehensive services. These stores are more than just retail points—they are hubs for knowledge, quality products, and other essential services, truly transforming the steel buying experience.”
Bringing Premium Steel Closer to Bharat
JSW Shoppe and JSW Shoppe Connect are revolutionary retail initiatives designed to provide semi-urban and rural consumers with direct access to premium branded steel products. Operating on a franchise model, these outlets offer an enhanced customer experience with value-added services such as expert guidance, steel product processing, and financing options.
With over 2,300 branded outlets across India—including 385 in the eastern region—JSW Steel continues to lead the transformation of India’s steel retailing landscape. While JSW Shoppe offers a full-format experience tailored to individual homebuilders and SMEs, the satellite-format JSW Shoppe Connect outlets are linked to larger hubs, ensuring broader accessibility in deep rural markets.
This retail-led approach has evolved into a relationship-driven model, earning recognition as a case study by the Richard Ivey School of Business, Harvard.
Through these pioneering formats, JSW Steel aims to redefine steel buying for Bharat—making the process smarter, more convenient, and customer-centric.
