Kolkata, 19 September 2025 :
JSW Steel Coated Products has rolled out an exclusive branded tram in Kolkata to mark the grandeur of Durga Puja, which is inscribed on UNESCO’s Representative List of Intangible Cultural Heritage of Humanity. The initiative leverages the symbolic strength of the city’s heritage trams, linking JSW’s premium coated steel products with Kolkata’s cultural vibrancy and festive traditions.
Kolkata trams, among the world’s only operational heritage tramways, represent endurance and resilience—qualities that align with JSW Steel Coated Products. By associating with this cultural landmark during Durga Puja, the brand pays tribute to both tradition and progress.
The tram, adorned with vibrant artwork, captures the festive spirit of Durga Puja while showcasing diverse applications of JSW’s products. Creative depictions highlight how JSW Colouron+, JSW Pragati+, and JSW Everglow—with High Gloss and Cool Roof coatings—enhance modern homes, roofing, and structures through their durability and aesthetic appeal.
Just as Kolkata’s trams withstand the test of time, JSW’s premium coated sheets are engineered to resist heavy rains, coastal humidity, and high heat, while retaining brilliance and strength. The finishes reflect advanced paint technology that ensures vibrancy, fade resistance, and long-lasting protection.
The campaign also reinforces JSW Steel’s commitment to sustainability. Aligning with the eco-friendly nature of trams, JSW’s GreenPro-certified plants follow global benchmarks in energy efficiency, resource conservation, and responsible production. This synergy of heritage, culture, and green innovation underscores JSW’s leadership in sustainable manufacturing and marketing.
While Kolkata’s tram network faces shrinking routes and uncertain continuity, JSW’s initiative also serves as a tribute to conserving heritage, raising awareness about the historical and cultural significance of trams, and connecting them with modern industrial excellence.
The branded tram was officially flagged off by:
- Mr. Tarun Jha, Head of Marketing – JSW Steel
- Mr. Sandeep Khanna, National Head – Retail Sales
- Mr. D. Gopinath, Regional Manager – East Zone
- Mr. Amit Jha, Zonal Sales Manager – Coated Products East Zone
This one-of-its-kind campaign seamlessly blends UNESCO-recognized heritage, Kolkata’s living icons, and JSW’s product excellence—a true celebration of strength, colour, durability, and sustainability in the spirit of Bengal’s most iconic festival.
