Kolkata, September 12, 2025: ITC Candyman, one of India’s most loved confectionery brands, has taken a bold step into digital innovation with the launch of “Once Upon a Time by Candyman” — an AI-powered platform that creates personalised storybooks where children become the heroes of their own adventures.
Known for its playful spirit, vibrant flavours, and mischievous charm, Candyman has long delighted young audiences. With this initiative, the brand is extending its promise beyond confectionery, setting a new benchmark in immersive, child-centric brand experiences that combine imagination, technology, and family bonding.
Personalisation at the Heart of Storytelling
The Candymanclub website serves as the gateway to this interactive platform. Parents can choose from a range of pre-set, beautifully illustrated stories filled with fun, mischief, and adventure. With just a few clicks, a child’s name and photo are seamlessly integrated into the narrative, transforming them into the story’s central character.
This personalisation not only keeps children engaged on every page but also nurtures a sense of belonging and confidence — as they see themselves cast as brave heroes, curious explorers, or imaginative adventurers.
A Bridge Between Parents and Children
In today’s fast-paced, digital-first world, many parents struggle to find meaningful ways to engage with their children. By blending creativity with technology, Once Upon a Time by Candyman offers families a new kind of shared experience. Reading time is no longer just about listening to a story — it becomes an interactive moment where parents and children can celebrate imagination together.
Speaking on the launch, Anuj Bansal, Vice President and Head of Marketing – Chocolates, Coffee and Confectionery, Foods Division, ITC Limited, said:
“With Once Upon a Time by Candyman, our goal is to spark children’s imagination and make reading storybooks an exciting, interactive experience. Kids often see others play the hero’s role, but this time the spotlight is on them and the story is all about their little adventures. By letting children see themselves as heroes of their own story, we hope to create lasting memories while inspiring a lifelong love for storytelling.”
A Seamless and Secure Experience
The platform has been designed with ease of use and safety in mind. Parents can navigate it effortlessly, ensuring a smooth, worry-free experience. The result is a personalised digital storybook that not only entertains but also becomes a keepsake — a timeless reminder of childhood adventures crafted with love and imagination.
Candyman’s New Chapter
With Once Upon a Time by Candyman, ITC is signalling a wider ambition — to transform its beloved confectionery brand into a cultural touchpoint that champions joy, creativity, and family bonding. By leveraging AI in an accessible, engaging manner, Candyman has reimagined the age-old charm of storytelling for the digital generation.
This initiative positions ITC Candyman as a pioneer in experiential marketing in India, blending indulgence with innovation, and ensuring that the joy of childhood finds new ways to shine — both on the page and in the imagination.
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