
Kolkata, July 6, 2026: Renowned industrialist Harshavardhan Neotia, Chairman of Ambuja Neotia, launched Budo for Life, the latest book by internationally acclaimed martial artist and leadership mentor Sensei Eyal Nir, at The Conclave in Kolkata.
Rooted in the ancient Japanese philosophy of BuDo, the book presents a practical framework of ten tools designed to help individuals develop self-discipline, resilience, integrity, emotional balance, and self-awareness for success in both personal and professional life.
Speaking at the launch, Harshavardhan Neotia said that the true strength of the book lies in its focus on self-mastery. He noted that while today’s world often prioritizes speed and results, Budo for Life offers timeless lessons on living with greater clarity, resilience, and purpose.
Addressing the audience, Sensei Eyal Nir described Budo for Life as more than a motivational book. He said it introduces a new system distilled from centuries of BuDo wisdom, offering ten practical tools that readers can apply to achieve lasting success and overall well-being.
The book launch was followed by an interactive discussion on applying BuDo principles to modern life, covering topics such as leadership, discipline, emotional intelligence, lifelong learning, and character development. Guests also had the opportunity to meet the author during a book-signing session.
The event was attended by Ashida Katsunori, Deputy Consul General of Japan in Kolkata, Tirthankar Nandy, Founder and Chairman of the All India Budo Shotokan Karate Association (AIBSKA), along with several distinguished guests, highlighting the enduring legacy of BuDo and its growing relevance in today’s world.

