New Delhi, February 2026: Fabindia Ltd. has unveiled its Spring 2026 campaign, ‘The Song of Spring’, spotlighting a refreshed Chikankari collection that reinterprets the centuries-old embroidery tradition for the contemporary wardrobe. The collection spans ethnic and western wear across men’s, women’s, and kids’ categories, reinforcing the brand’s commitment to craft-led fashion with modern appeal.
Blending heritage craftsmanship with bold textile innovation, the new line moves beyond traditional pastels to introduce a vibrant palette of plum, berry, and fuchsia across cotton, crepe, and yarn-dyed textures. The silhouettes range from versatile co-ord sets and tailored vests to fluid resort dresses and saris, striking a refined balance between legacy and sharp contemporary styling. A standout highlight is the monochrome edit, featuring high-contrast black-and-white embroidery that transforms classic Chikankari into a powerful modern statement.
Commenting on the launch, a company spokesperson said the campaign goes beyond fashion to honour the artisans behind the craft. Accompanying the collection is a specially curated film that offers an intimate look into Fabindia’s artisan clusters, celebrating the patience, precision, and cultural legacy embedded in every stitch. “Behind every thread is a heartbeat; behind every pattern, a lifetime of devotion,” the spokesperson noted, describing the initiative as a tribute to the master craftspeople who sustain the tradition.
Extending its vision to the entire family, the menswear line features long and short kurtas and shirts accented with intricate yoke embroidery and ombre finishes. The kids’ range introduces cheerful, all-over embroidered kurtas and checkered shirts in sun-washed yellows, tender pinks, and breezy blues. Each garment carries the Craftmark Tag, verifying the authenticity of the hand-crafted work across the brand’s 350-plus stores.
Founded in 1960 with its first retail outlet in New Delhi, Fabindia has built a 65-year legacy of bridging rural craftsmanship with urban markets. Today, the brand operates over 340 stores across 127 Indian cities and maintains an international presence spanning 13 outlets in seven countries. Beyond apparel, its portfolio includes jewellery, accessories, home furnishings, furniture, organic foods, and personal care products—positioning it as one of India’s largest private platforms for traditional, craft-based production.
The Spring 2026 Chikankari collection is now available at Fabindia stores nationwide and online, continuing the brand’s enduring celebration of India’s rich artisanal heritage.
