Kolkata, 7th October 2025: ET NOW, India’s leading English business news channel, has launched two flagship shows — South Central and The Interview with Ayesha Faridi — further bolstering its robust programming portfolio. While South Central explores South India’s dynamic cultural and economic influence, The Interview with Ayesha Faridi presents in-depth, thought-provoking conversations with some of India’s most influential personalities.
South Central premiered on Monday, 29th September 2025, and airs every weekday from 5:30 PM to 6:00 PM. Anchored by ET NOW’s Jude Sujendran, the show captures the pulse of South India — the region often described as India’s economic engine and cultural powerhouse. Covering business and economy, politics and policy, cinema and culture, and food and lifestyle, the show offers a comprehensive view of the five southern states. From boardrooms to bylanes, South Central showcases the ideas, people, and enterprises driving the region’s growth and impact on the nation’s future.
The Interview with Ayesha Faridi, helmed by ET NOW and ET NOW Swadesh’s Executive Editor Ayesha Faridi, debuted on Friday, 3rd October 2025, at 3:30 PM. The 25-minute weekly program features candid, in-depth conversations with marquee leaders from business, markets, policy, sports, and culture. Designed to transcend daily headlines, the show uncovers the stories behind key decisions, the motivations driving leadership, and insights shaping India’s economic and cultural landscape.
Commenting on the launches, Times Network stated,
“With South Central and The Interview with Ayesha Faridi, ET NOW reinforces its commitment to delivering high-impact content that goes beyond fleeting headlines. Both shows embody our vision of combining sharp analysis with engaging storytelling, offering viewers unmatched perspectives on the people and forces shaping India’s economy, politics, and culture.”
ET NOW, part of Times Network, is India’s premier English business news channel. Guided by its ethos ‘Rise with India’, ET NOW goes beyond markets and finance to provide incisive coverage on the economy, policy, and development. Reaching audiences across 16 countries, its marquee shows such as The Market, First Trades, and Closing Trades have established the channel as a trusted destination for expert insights and informed decision-making.
Viewers can tune in to South Central every weekday at 5:30 PM and The Interview with Ayesha Faridi every Friday at 3:30 PM, exclusively on ET NOW.
About Times Network
TIMES NETWORK, a premium broadcast network under India’s largest media conglomerate, The Times Group, stands at the forefront of influential media with its credo “Now or Nothing.” The network reaches over 200 million urban affluent viewers in India and is available in more than 100 countries globally. It houses leading English and Hindi news channels — Times Now, ET Now, Times Now Navbharat, ET Now Swadesh — along with entertainment and lifestyle channels including MN+, Romedy Now, MNX, Zoom, and The Zoom Studios. Its digital platforms such as Timesnow.in, ETNow.in, TimesNowNavbharat.com, and Zoomtv.com serve a diverse, content-savvy internet audience across genres.
About The Times Group
The Times Group is India’s leading media conglomerate with businesses spanning Television, Digital, Print, Radio, Outdoor Media, Events, Music, Films, Real Estate Marketplace, Higher Education, and Executive Education. Home to some of India’s most iconic brands — Times Now, ET Now, Zoom, Mirchi, Gaana, Magicbricks, Filmfare, Femina, Grazia, and more — the Group continues to shape India’s news and entertainment landscape. Its ventures in higher education (Bennett University and TimesPro) and global sports (through a joint venture in Pickleball) underscore its expanding footprint. Collectively, The Times Group’s digital ecosystem reaches over 4 billion monthly views, reaffirming its leadership in the media space.
