Kolkata, 11 June, 2025 : Dabur India Limited, the country’s leading Ayurvedic and Natural Health Care and FMCG giant, has reaffirmed its strong commitment to its General Trade (GT) stockists, recognizing them as the backbone of its nationwide distribution network.
The reaffirmation came during a high-level meeting in Mumbai between Dabur CEO Mr. Mohit Malhotra and the All-India Consumer Products Distributors Federation (AICPDF). The discussions centered around navigating the evolving market landscape and leveraging emerging opportunities through collaborative strategies.
“Our General Trade stockist partners are more than distributors they are our growth partners and frontline ambassadors. Their entrepreneurial spirit and deep market knowledge have been vital to Dabur’s sustained success,” said Mr. Malhotra. He emphasized the company’s intention to work closely with its GT partners under Dabur’s new Vision strategy to enhance profitability and drive shared growth.
Dabur recently announced its refreshed strategic vision aiming for a sustainable double digit CAGR in revenue and profit by FY 2027-28. The strategy focuses on strengthening Dabur’s core portfolio while unlocking new growth avenues through product innovation, supply chain enhancements, and greater customer focus.
“We are creating a future-ready framework that balances tradition with innovation, and scale with agility,” Mr. Malhotra added. “Our GT partners will play a pivotal role in this journey.”
To support its GT network, Dabur plans to invest in predictive analytics for better demand planning, simplified onboarding processes, and faster claims resolution systems all aimed at making business more seamless and rewarding for its partners.
“As we step into this exciting new phase, our message to our stockists is clear: we are with you, we value you, and we will grow with you,” Mr. Malhotra concluded.
About Dabur India Limited:
With a legacy of over 141 years, Dabur India Ltd is one of India’s most trusted names in the FMCG sector and the world’s largest Ayurvedic and Natural Health Care Company. Its diverse product portfolio includes power brands like Dabur Chyawanprash, Dabur Honey, Dabur Honitus, Dabur Pudin Hara, Dabur Lal Tail, Dabur Amla, Dabur Red Paste, and Réal juices.
