Kolkata: In a move to strengthen its leadership in water management solutions, Crompton Greaves Consumer Electricals Ltd., India’s trusted name in consumer electricals, has launched its all-new DURA Series Submersible Pumps — available in 3W, 4W, and 4VO variants. Engineered with over eight decades of expertise, the new range promises unmatched durability, reliability, and performance across household, agricultural, and industrial applications.
Submersible pumps are often long-term investments where performance and maintenance play a decisive role. Addressing consumer concerns of frequent breakdowns, corrosion, and high maintenance, Crompton’s DURA Series is built to deliver consistent water supply, energy efficiency, and long service life — ensuring true peace of mind for consumers.
Key Highlights of the DURA Series:
- SuperCool Motor: Designed to keep the motor cool during continuous operation, extending its lifespan and ensuring consistent performance.
- Sand Fighter Design: Prevents sand and silt entry, minimizing wear and maintaining efficiency even in challenging water conditions.
- Energy Efficient: BEE star-rated and ISI-certified models help reduce electricity consumption without compromising on performance.
- Anti-Rust Coating: Equipped with advanced CED (Cathodic Electro Deposition) technology for superior protection against rust and corrosion.
Speaking about the launch, Rajat Chopra, Business Head – Home Electricals & Pumps, Crompton Greaves Consumer Electricals Ltd., said:
“Durability and reliability are decisive factors for customers when investing in submersible pumps. The DURA Series embodies our commitment to meaningful innovation — combining corrosion resistance, sand protection, and energy efficiency to ensure long-lasting performance. With this launch, we reaffirm Crompton’s leadership in delivering trusted and durable water solutions for every need.”
Available at all leading Crompton outlets across India, the DURA Series is ideal for multistoried buildings, farmhouses, industrial sites, construction projects, sprinkler and drip irrigation systems, and more.
With its robust build, state-of-the-art features, and the legacy of Crompton’s trusted engineering, the DURA Series sets a new benchmark for durability and reliability in submersible pumps — making it the go-to choice for consumers seeking long-term, dependable water solutions.
