Kolkata, 31 July, 2025 :
Bisk Farm, one of India’s most beloved bakery and biscuit brands under SAJ Food Products Private Limited, marked a significant milestone as it celebrated 25 glorious years of success. The Silver Jubilee event, held in Kolkata, was not just a tribute to the past but a powerful projection of the brand’s future, as it unveiled ambitious plans for national expansion, innovation, and transformation.
The grand occasion was graced by legendary cricketer Sourav Ganguly, along with Mr. Arpan Paul, Executive Chairman of SAJ Food Products Pvt. Ltd., and Mr. Vijay Singh, Managing Director. From its humble beginnings as a regional favorite to becoming a nationally recognized brand, Bisk Farm’s journey was celebrated with pride and purpose.
In a major announcement, the company revealed that it has already surpassed a turnover of ₹2,000 crore, and is now targeting ₹5,000 crore within the next five years. With a 4% market share in India’s organized biscuit sector and a strong foothold as the No. 2 brand in East India, Bisk Farm is eyeing robust growth through product innovation, deeper market penetration, and strategic brand evolution.
One of the key highlights of the event was Bisk Farm’s declaration to go public with an Initial Public Offering (IPO) within the next five years aimed at ensuring smoother transition, enhanced governance, and fueling its aggressive expansion plans. The company also announced the launch of its 8th manufacturing facility in Guwahati, scheduled to become operational in Q1 FY’27, significantly boosting its nationwide production capabilities.
To reflect its renewed vision, Bisk Farm introduced a new brand ambassador and unveiled a revamped packaging design, reinforcing its modern and future-ready identity across product lines.
Speaking on the momentous occasion, Mr. Arpan Paul stated:
“This milestone is not just a celebration of our past but a commitment to the future. Over the last 25 years, Bisk Farm has earned the love and trust of millions of consumers. As we step into this new phase, we are focused on scaling up, innovating continuously, and becoming a household name across every corner of the country.”
Mr. Vijay Singh, added:
“Our growth has been driven by strong fundamentals, an agile supply chain, and a deep understanding of consumer needs. With our upcoming factory in Guwahati and new product innovations, we are well-positioned to deepen our market presence and elevate the Bisk Farm experience for the next generation of consumers.”
The press conference offered a comprehensive overview of Bisk Farm’s journey over the past 25 years and reaffirmed its commitment to excellence in India’s dynamic FMCG landscape.
