Kolkata, September 16, 2025: Balaji Telefilms Limited has announced the launch of its latest digital initiative, Kutingg, a family-first OTT platform designed to redefine how Indians consume entertainment. Launched on September 11, 2025, Kutingg marks a bold step in Balaji’s digital journey, catering to the fast-growing mobile-first audience with fresh, diverse, and innovative content formats.
Positioned as a one-stop destination for everyday entertainment, Kutingg brings together authentic stories and versatile genres—ranging from drama, youth-oriented and mini-series, reality-led formats, and talk shows to snackable shorts, films, and multi-genre binge-worthy content. To meet the evolving needs of today’s digital viewer, the platform also embraces vertical video storytelling alongside traditional long-form formats.
Programming highlights include:
- Daily Dose of Entertainment: Pyaar Kii Raahein, Saas, Bahu aur Swaad
- Weekend Binge: Cheerleader
- Superstar Library: Bose, Mentalhood
- Non-Fiction & Chat Shows: Swaad Se Karenge Sabka Swagat, i’s For India, Morning Mantra, The Impact Circle, Laut Aao, Bollywood Gapshap, Game Plans
Speaking at the launch, Mr. Sanjay Dwivedi, Group CEO & CFO, Balaji Telefilms Ltd., said:
“Today’s audiences want sharper, shorter, and more personal stories. Kutingg is not just another app—it is a family-first destination that delivers Kadak stories across genres and formats. Our goal is to offer entertainment that sparks conversations, creates shared experiences, and stays with audiences long after the screen fades.”
Mr. Nitin Burman, Group Chief Revenue Officer, Balaji Telefilms Ltd., added:
“Kutingg is more than a platform—it’s an ecosystem where creators, audiences, and brands connect. With its wide spectrum of genres and storytelling styles, it opens new opportunities for advertisers and partners to engage with audiences meaningfully. Our vision is to make Kutingg India’s preferred family-first entertainment hub and a space where innovation and creativity thrive together.”
With Kutingg, Balaji Telefilms reinforces its pioneering role in shaping India’s OTT landscape, introducing a dynamic, independent digital hub that celebrates family entertainment while embracing next-gen storytelling.
Showreel link: https://youtu.be/oCkXbe_KS3A
