Kolkata, June 17, 2026: Axis Bank has reinforced its commitment to customer security by unveiling the success of its nationwide “Safe Banking” strategy during a media roundtable in Kolkata. The bank reported a nearly 40% reduction in fraud incidents across retail mobile banking, internet banking, and shopping channels in FY26 compared to FY25. Additionally, digital frauds prevented through AI-powered monitoring and risk-based controls increased 4.5 times year-on-year, highlighting the effectiveness of its technology-driven approach.
As digital fraud tactics become increasingly sophisticated, Axis Bank has shifted its focus from fraud detection to proactive prevention. Through its Financial Crime Intelligence division, the bank is leveraging advanced artificial intelligence to monitor transaction patterns, login behavior, device activity, and network signals in real time. This enables the identification and blocking of suspicious transactions before funds are transferred, helping customers stay protected against emerging threats such as impersonation scams, fake investment platforms, malicious applications, and QR code fraud.
To further empower customers, the bank has introduced several security-focused features, including Mobile App Code, Face Authentication, Safety Centre, Lock FD, and SMS Shield. These tools provide customers with greater control over their banking security while reducing exposure to fraud risks. The Safety Centre alone records nearly 57,000 monthly interactions, reflecting growing customer awareness and engagement with digital safety measures.
West Bengal continues to be a key market for Axis Bank, where it currently operates 441 branches and 1,181 ATMs and recyclers across urban, semi-urban, and rural locations. The bank has also conducted more than 1,000 financial literacy camps across the state in FY26 to promote secure banking practices and digital awareness. Looking ahead, Axis Bank plans to add 46 new branches in FY27, with nearly half located in semi-urban and rural areas, further expanding its reach and customer support network.
Commenting on the initiative, Sameer Shetty, Group Head – Digital Business, Transformation & Strategic Programs, said that safe banking today is about anticipating risks and empowering customers with the tools and information needed to make secure decisions. Reynold D’Souza, Group Head – Branch Banking, North & TASC Business, emphasized that West Bengal remains a strategically important market where trust, technology, and branch-led engagement work together to strengthen customer confidence. Meanwhile, Gaurav Gupta, Group Head – Financial Crime Intelligence, noted that the bank is using behavioral analytics, network intelligence, and real-time risk signals to identify and disrupt organized fraud networks before they can impact customers.
With AI-led intelligence, customer-controlled security features, and a strong branch ecosystem, Axis Bank is positioning itself at the forefront of digital banking security, aiming to create a safer and more trusted banking experience for millions of customers across India.
