Kolkata, India: Asha Next Gen, the vibrant youth-focused sister label of ASHA AUDIO, is celebrating the remarkable success of “Thakumar Jhuli,” a compelling collaboration by Howrah Locaal x Bhit. The track has garnered widespread acclaim for its raw storytelling, emotional intensity, and deep cultural authenticity, striking a powerful chord with listeners across digital platforms.
Launched earlier this year, Asha Next Gen was founded with a clear mission—to amplify emerging voices and provide a credible platform for independent artists rooted in honesty, originality, and cultural expression. While the label’s early releases have been well received, “Thakumar Jhuli” has emerged as a defining milestone, significantly elevating the label’s growing influence in India’s independent music ecosystem.
To mark this achievement, Asha Next Gen is hosting an exclusive success celebration, bringing together the artists, collaborators, industry peers, and supporters who contributed to the journey of the track. The evening stands as a tribute to creativity, collaboration, and the rising impact of grassroots-driven independent music.
About the Artists
From organizing local cyphers across Howrah and Kolkata to performing at over 40 live shows, Howrah Locaal (Cheetah Jeet & Adi) along with Bhit have built a formidable reputation from the ground up. Deeply connected to their community and cultural roots, their journey reflects years of persistence, grassroots movement-building, and an unwavering commitment to authenticity.
The collective has shared the stage with notable artists such as Lakkhichara, Snigdhajit Bhowmick, and Annanya Chakraborty, while also earning recognition from leading names in the Indian hip-hop space. Their work has recently been acknowledged by Ikka, Dino James, Gully Gang, and even DIVINE’s official fan page—fuelled by the rapid circulation of their Instagram reels.
Impact of “Thakumar Jhuli”
With “Thakumar Jhuli,” Howrah Locaal x Bhit have delivered a culturally resonant sound that bridges the streets and the mainstream. The track crossed 100,000+ views within just 15 days, followed by a swift rise to 200,000+ views in the subsequent week, firmly establishing it as one of their most impactful releases to date.
The success of “Thakumar Jhuli” reinforces Asha Next Gen’s commitment to nurturing authentic voices and championing music that reflects real stories, lived experiences, and profound cultural depth—signalling a promising future for India’s independent music movement.
