Kolkata, 09 October 2025 :
Annapurna Swadisht Limited, one of Eastern India’s fastest-growing FMCG companies, announced cricket legend Sourav Ganguly as its National Brand Ambassador at a grand event held at The Park Hotel, Kolkata. The glittering ceremony, hosted by popular radio personality RJ Praveen, was attended by media representatives, trade partners, and company officials.
The association marks a major milestone in Annapurna’s journey to expand its footprint across India by combining authentic taste, affordability, and trust.
Speaking on the occasion, Mr. Shreeram Bagla, Director, Annapurna Swadisht Limited, said,
“Sourav Ganguly represents everything that Annapurna stands for — leadership, resilience, and a deep connection with the people of India. His journey from Bengal to becoming a national icon mirrors our evolution from a regional favorite to a trusted national brand. With Dada onboard, we aim to bring delicious, affordable, and proudly homegrown snacks to every Indian household.”
Expressing his enthusiasm, Sourav Ganguly said,
“Food connects people and cultures. Annapurna has built its legacy on quality and taste that every Indian can relate to. I’m delighted to be part of this exciting journey as the brand takes its next big leap.”
The event also featured a lively podcast-style conversation between RJ Praveen and Ganguly, followed by a felicitation ceremony and an engaging media interaction. A highlight of the evening was when Ganguly personally prepared a few signature snacks at the Annapurna experience counter, much to the audience’s delight.
With a diverse portfolio covering Western and Traditional Snacks, Instant Noodles, Potato Chips, Bakery, and Confectionery, Annapurna Swadisht continues to win consumer trust across Eastern India. The brand now reaches over 1.5 lakh villages and towns through a robust network of 850+ distributors, recording a revenue of ₹407 crore in FY25, marking a 54% year-on-year growth.
The collaboration with Sourav Ganguly signals a powerful new chapter for Annapurna Swadisht — one that celebrates taste, trust, and togetherness across the nation.
