Kolkata, 7 October 2025: India’s leading packaged fruit juice brand, Real Juice from Dabur, has unveiled a refreshed, contemporary look for its flagship Real Nectar range. The revamp comes alongside a new marketing campaign featuring popular actor Sidharth Malhotra, aimed at connecting with consumers and showcasing the brand’s vibrant personality.
The updated packaging features a modern design that highlights the rich fruit content and natural goodness of the Real Nectar range. This initiative reflects the brand’s strategy to reach a wider audience while reinforcing its premium positioning in the market.
“This is an exciting time for Real Nectar as we revitalize our entire product line with a fresh, contemporary look,” said Ms. Monisha Prasher, GM Marketing – Foods, Dabur India Ltd. “The new packaging is more vibrant and effectively communicates the superior quality and deliciousness that consumers expect from us. Coupled with our campaign featuring Sidharth Malhotra, we anticipate strong consumer engagement and growth. Sidharth’s energetic personality aligns perfectly with Real Nectar’s core values.”
The new campaign emphasizes taste, nutrition, and everyday refreshment, positioning Real Nectar as the ideal choice for a healthy and active lifestyle. Sidharth Malhotra, the face of the campaign, brings his widespread appeal to connect with a broad demographic of consumers.
The refreshed Real Nectar range is now available across major retail outlets and e-commerce platforms nationwide.
