Kolkata, October 31, 2026: Senco Gold & Diamonds, one of India’s leading jewellery retail brands with a legacy of over 87 years and a network of more than 218 showrooms nationwide, has unveiled its special Dhanteras campaign, ‘Tumse Hai Yeh Tyohar’, featuring brand ambassador Kiara Advani. The campaign celebrates the spirit of the festive season, highlighting the emotional connection between jewellery, family traditions and auspicious beginnings. Alongside the campaign, the brand has introduced its exclusive Shagun Festive Jewellery Collection, offering an extensive range of designs for different styles, occasions and budgets.
The newly launched Shagun Collection features an exquisite selection of yellow gold, diamond, antique and Polki jewellery, along with lightweight and affordable 9-karat gold designs. Combining traditional craftsmanship with contemporary aesthetics, the collection aims to make festive jewellery shopping more accessible to customers. The brand is also highlighting the importance of jewellery as a symbol of prosperity, love and family legacy, with designs that can be treasured across generations.
Speaking about the campaign, Mrs. Joita Sen, Director and Head of Marketing and Design, Senco Gold & Diamonds, said that Dhanteras represents prosperity, new beginnings and the joy of bringing home something precious. She added that the brand aims to make every festive purchase special through exquisite designs, timeless craftsmanship and attractive offers. Mr. Suvankar Sen, MD and CEO of Senco Gold & Diamonds, noted that the recent correction in gold prices has encouraged customers to advance their jewellery purchases ahead of Dhanteras and the wedding season. He also highlighted the company’s Flexi Advance Plan, which allows customers to book gold at the prevailing rate and retain the benefit of that booked rate, subject to applicable terms and conditions.
Adding another highlight to its festive offerings, Senco has introduced fresh designs under its everyday jewellery brand Everlite, featuring actress Wamiqa Gabbi as its new brand ambassador. Designed for modern and style-conscious women, the collection includes lightweight 9KT, 14KT and 18KT gold jewellery, along with diamond earrings, rings, pendants and bracelets. Priced between ₹10,000 and ₹50,000, the collection is designed for everyday wear, office outings and special occasions, with new designs introduced every month. To make this festive season more rewarding, Senco is offering up to ₹14,000 off per 10 grams on gold jewellery, up to 36% off on diamond value, zero deduction on old gold exchange, assured gifts on every purchase and a lucky draw offering a chance to win gold worth ₹1.20 crore and an iPhone 18 Pro. Customers using SBI Credit Cards can also avail instant discounts of up to ₹7,500. The special offers are available across Senco Gold & Diamonds showrooms from October 25 to November 8, 2026, with jewellery prices starting from ₹20,000. Further details are available at https://sencogoldanddiamonds.com/jewellery/category/shagun-collection.
