Kolkata, October 26, 2026: Dabur India Limited has strengthened the festive presence of its flagship oral care brands, Dabur Red Paste and Dabur Babool, through a large-scale consumer engagement campaign across prominent Durga Puja pandals and residential communities.
The initiative aims to connect with consumers during one of India’s biggest cultural celebrations while highlighting the importance of oral hygiene and traditional Ayurvedic oral care.
As part of the campaign, Dabur has established a strong brand presence at high-footfall Puja locations through a range of promotional activities, including innovative branded tunnels, product-selling stalls, activation cutouts, LED displays, overhead gates, banners and standees. These installations are designed to enhance consumer interaction and provide visitors with engaging brand experiences throughout the festive season.
Speaking about the initiative, Mr. Prashant Agarwal, Marketing Head – Oral Care, Dabur India Ltd., said that Durga Puja offers a valuable opportunity to connect with consumers and families. He highlighted the company’s focus on promoting good oral hygiene rooted in Ayurveda through trusted products that combine traditional wisdom with everyday oral care needs.
The campaign’s specially designed tunnels welcome visitors with engaging brand communication, while product-selling stalls provide opportunities to learn about Dabur’s Ayurvedic oral care range, explore product benefits, try products and make purchases. LED advertising screens and prominent branded installations further strengthen the visibility of both brands across key congregation points.
Mr. Jeet Bhattacharjee, Business Head – East, Dabur India Ltd., emphasised the cultural significance of Durga Puja in Eastern India and its role in bringing communities together. He said the company’s presence at leading Puja pandals, community touchpoints and residential welfare association (RWA) activations is intended to create meaningful opportunities for consumers to experience Dabur products firsthand.
To extend the campaign beyond Puja pandals, Dabur is also conducting RWA activations across selected residential apartments. These initiatives include interactive consumer outreach, oral care awareness drives and product sampling for Dabur Red Paste, encouraging families to explore Ayurvedic oral care solutions.
With large numbers of devotees and visitors expected at prominent Puja venues, the campaign reflects Dabur’s continued focus on consumer engagement, brand visibility and awareness of preventive oral care during the festive season.
