October 2026: AU Small Finance Bank (AU SFB), India’s largest small finance bank, has announced the eighth edition of its flagship AU Heart to Cart Shopping Festival 2026, running from October 11 to November 10, 2026. Spanning the festive season from Navratri and Dussehra to Diwali, the month-long festival offers customers attractive savings and rewards across shopping, travel, entertainment, dining, everyday essentials and premium brands.
Built around the theme ‘Festive Offers So Good. No Reason to Hold Back’, the campaign brings together exclusive benefits on AU Credit and Debit Cards, UPI transactions through the AU 0101 Mobile App, selected banking and loan products, and merchant payment solutions.
Attractive Offers Across Multiple Categories
AU Credit and Debit Cardholders can enjoy savings across several popular categories. Customers can save up to ₹10,000 on travel bookings through platforms such as Yatra, MakeMyTrip, ixigo, Paytm Flights and EaseMyTrip. Electronics shoppers can avail themselves of savings of up to ₹7,500 at Croma, Reliance Digital and Vijay Sales.
For entertainment, customers can save up to ₹3,000 through BookMyShow, PVR INOX and District by Zomato. Food and dining offers provide savings of up to ₹500 through EazyDiner, Swiggy and Zomato, while grocery and quick-commerce purchases offer savings of up to ₹1,000 through Zepto, BigBasket and Blinkit.
Exclusive Benefits on Premium and Luxury Brands
Adding greater value to festive shopping, AU SFB has partnered with 35 luxury and premium brands. AU Credit and Debit Cardholders can avail themselves of a 10% instant discount of up to ₹2,500 at participating outlets of each partner brand, subject to applicable terms and conditions.
The participating brands include Giorgio Armani, Emporio Armani, Armani Exchange, Bottega Veneta, Coach, Ferragamo, Hugo Boss, Jimmy Choo, Michael Kors, Tod’s, Tory Burch and Tumi, among others.
Additional Rewards Through the AU 0101 Mobile App
Customers can access savings and rewards through the AU 0101 Mobile App on eligible UPI transactions, bill payments, mobile recharges, travel bookings, gift cards and OneTrack, along with selected benefits from brands such as Swiggy and Zepto.
As an additional incentive, the highest UPI spender on AU 0101 will stand a chance to receive a complimentary couple’s trip to Goa, subject to applicable terms and conditions.
Benefits Beyond Festive Shopping
The festival also extends to customers planning major purchases and financial commitments, with eligible benefits across home loans, vehicle loans, personal loans, gold loans and loans against property.
For business customers, AU SFB is offering benefits across its AU QR, Soundbox and POS payment solutions. Top customers with the highest collections through AU QR will also stand to receive a complimentary vacation.
All offers are subject to eligibility criteria, transaction thresholds, validity periods and applicable terms and conditions. Customers can access complete offer details through the AU Offers website, the AU 0101 Mobile App and the bank’s branches.
Yogesh Jain on the Festival
Commenting on the initiative, Yogesh Jain, Deputy CEO, AU Small Finance Bank, said, “At AU SFB, we endeavour to bring meaningful value to our customers throughout the year. During the festive season, when every family celebrates in its own way, we make that value go further through savings on everyday needs, shopping, travel and gifting, as well as select premium experiences. By bringing together a wider range of brands, categories and benefits, we aim to make celebrations more rewarding and relevant for customers from all walks of life.
“The eighth edition of AU Heart to Cart Shopping Festival 2026 reflects this approach. From everyday payments and UPI transactions to travel, shopping and premium purchases, it offers customers greater choice and value across the many ways they celebrate. Our aim is simple: to help customers make the most of the season and add a little more joy to celebrations with their loved ones.”
