Kolkata, October 12, 2026: Star Health and Allied Insurance Company Limited, one of India’s leading standalone health insurance companies, has strengthened its association with Ruby General Hospital, an NABH-accredited multispecialty hospital in Kolkata, to improve customer support and promote greater awareness of preventive healthcare.
The collaboration aims to make healthcare services more accessible and convenient for eligible customers through dedicated insurance assistance, deposit-free hospital admission, free follow-up consultations, special offers on OPD consultations and pharmacy services, and a streamlined discharge process. The initiative also focuses on providing access to 24×7 services and Ruby General Hospital’s advanced cancer care facilities.
As part of the initiative, approximately 80 Star Health Insurance agents and sales managers from across West Bengal participated in a knowledge-sharing session at Ruby General Hospital. The programme highlighted the healthcare benefits available to eligible policyholders and strengthened awareness among insurance representatives about preventive healthcare, healthy ageing and the importance of timely medical intervention.
Speaking on the occasion, Atin Roy, Business Head – West Bengal, Star Health Insurance, said that effective health insurance support is particularly important when customers need immediate assistance during hospitalisation. He emphasised that the partnership aims to improve access to quality healthcare, provide personalised support and ensure a smoother hospitalisation experience. He also highlighted Ruby General Hospital’s legacy of over 30 years and its focus on delivering accessible, affordable and sustainable healthcare.
Subhasish Dutta, Chief General Manager – Operations, Ruby General Hospital, said the hospital remains committed to providing safe, efficient and patient-centric care throughout the healthcare journey. He noted that the association with Star Health Insurance would help extend additional support to eligible customers while raising awareness about preventive healthcare and simplifying access to medical services for patients and their families.
A key highlight of the programme was an informative session by Dr. Tapas Roy, Director, Department of General Medicine, Ruby General Hospital, titled “Life After 40: Health Issues You Shouldn’t Ignore – Prevention, Screening and Healthy Ageing.” The session emphasised the importance of regular health screenings, adult vaccination, physical exercise, balanced nutrition and mental well-being. It also addressed common lifestyle-related health concerns, including diabetes, hypertension, obesity, high cholesterol, bone disorders and kidney diseases, highlighting the importance of early detection and preventive care.
During the programme, Subhasish Dutta also highlighted the hospital’s ongoing efforts to strengthen patient safety, improve operational efficiency and streamline hospital procedures. These initiatives include reducing hospital stays wherever clinically appropriate and facilitating smoother discharge processes to improve the overall patient experience.
The programme was attended by senior representatives from Star Health Insurance, including Sangbaran Goswami, Senior Regional Head – West Bengal and Jharkhand, and Dr. Prabir Mukherjee, Regional Claims Head, along with zonal managers, claims team representatives and other senior officials. Senior representatives from Ruby General Hospital were also present.
Through partnerships with leading healthcare institutions such as Ruby General Hospital, Star Health Insurance continues to strengthen customer access to hospital-based support, improve awareness of available healthcare benefits and promote a more responsive, transparent and customer-centric healthcare ecosystem.
