Kolkata, September 16, 2026: JK Dairy, part of JK Organisation, has launched its new TOP Paneer Range in Kolkata, introducing TOP Malai Paneer and TOP High Protein Paneer at major hypermarkets across the city.
The new range is aimed at addressing two distinct consumer preferences — the rich, creamy taste associated with traditional malai paneer and the growing demand for higher-protein food options. Through the launch, JK Dairy is also encouraging consumers to make informed choices by paying attention to product identity, ingredients and nutritional information while purchasing paneer.
TOP Malai Paneer is positioned for consumers who prefer the rich and creamy character of traditional malai paneer. It can be used across a variety of everyday dishes, including paneer butter masala, palak paneer and paneer bhurji.
Meanwhile, TOP High Protein Paneer provides 56 grams of protein in a 200-gram pack, according to company-provided product information, equivalent to 28 grams per 100 grams. The product is targeted at protein-conscious consumers and can be incorporated into curries, salads, wraps and grilled preparations.
Commenting on the launch, Partha Biswas, Director, JK Foods Limited, said Kolkata marks an important step in the company’s journey to bring TOP paneer to more Indian households. He said the Full Malai and High Protein variants are designed to address both traditional food preferences and the growing interest in everyday nutrition.
Satyander Sharma, Business Head, Umang Dairy Ltd, said the company’s focus is on making product benefits clear and relevant to consumers. According to him, TOP Full Malai Paneer caters to the preference for rich, familiar meals, while TOP High Protein Paneer offers 56 grams of protein in a 200-gram pack.
Abhijeet Subhas Dey, Head – Modern Trade & E-Commerce, said the launch at major hypermarkets will help the brand connect with Kolkata consumers at their regular shopping destinations. He added that the company plans to expand availability through quick-commerce platforms and retail outlets across North and South Kolkata.
Debasish Ganguly, Head – Marketing & Communications, said consumers are increasingly looking for convenient ways to include nutrition in their everyday meals. He added that TOP High Protein Paneer offers a familiar vegetarian food option, while TOP Full Malai Paneer caters to traditional taste preferences.
With the Kolkata launch, JK Dairy has begun expanding the presence of its TOP Paneer Range in the city. The company plans to further strengthen availability through neighbourhood stores and digital shopping channels in the next phase.
