Kolkata: TTK Prestige has achieved a major milestone in its retail expansion strategy, launching 100 new Prestige Xclusive (PXL) outlets across India in FY26. The move significantly strengthens the company’s nationwide footprint while enhancing accessibility to its growing portfolio of innovative kitchen solutions.
The expansion aligns with the brand’s push towards next-generation cookware and appliances. Its portfolio now features advanced cookware ranges such as Tri-ply, Castlite, and ceramic collections, alongside modern appliances like the Endura series designed for multifunctional cooking and the Nutri series focused on healthier meal preparation. The company has also introduced innovative products including 2-in-1 air fryers like Airflip, induction cooktops equipped with whistle counter technology, and the Duo range combining induction and infrared cooking capabilities. Additionally, the Svachh series—with easy-clean gas stoves and spill-control pressure cookers—highlights the brand’s focus on convenience and hygiene.
With innovation, design, and functionality at its core, the company continues to cater to a diverse consumer base—from everyday home cooks to health-conscious and experimental users. The expanded retail network ensures that these offerings are now more widely available across key markets.
Marking a strategic shift in retail philosophy, Prestige Xclusive stores are being reimagined as immersive experience centres. These outlets are designed to offer hands-on product interaction, enabling customers to explore features in real-time and make informed purchasing decisions.
A key driver of this transformation is the emphasis on live product demonstrations, both within stores and through hyperlocal outreach in nearby residential communities and RWAs. This engagement-led approach has proven effective in boosting product awareness, encouraging trials, and strengthening consumer relationships.
Commenting on the development, Akila Chandrasekar, Senior General Manager – Marketing at TTK Prestige, stated that the brand is focused on transforming retail into an experience-led journey. She highlighted that interactive store formats, combined with live demonstrations and hyperlocal activations, are helping consumers better understand products and make smarter kitchen choices.
The company is also expanding its franchise ecosystem, inviting potential partners to explore business opportunities through its official platform. With a dual focus on retail expansion and customer experience enhancement, TTK Prestige continues to position itself as a future-ready, consumer-centric brand, bringing innovation closer to Indian households.
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